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NEWS & CURRENT AFFAIRS

Topic : Brand Identity

Brand identity management: Lessons from Coca-Cola, Christmas celebrations
Brand identity is basically how a brand showcases its unique qualities, tells its story, and connects with people in ways other than just selling goods or services.
By Farai Chigora and Tabani Moyo Dec. 29, 2024
Brand identity management: Lessons from Coca-Cola, Christmas celebrations

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