Tabani Moyo

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Business opinion: Intellectual branding in the age of artificial intelligence

Remember it is communication that pivots the evolution of humanity.

By Farai Chigora and Tabani Moyo Oct. 2, 2022

Business opinion: Intellectual branding in the age of artificial intelligence

Intersectionality of freedom of expression, electoral processes

On November 4 2021, Mutsvangwa, announced the deployment of a "cyber-team that is constantly on social media to monitor what people send and receive".

By Tabani Moyo May. 5, 2023

Intersectionality of freedom of expression, electoral processes

Media development in Zimbabwe: Imperative need to connect the dots

An ecosystem approach takes the holistic approach in attending towards the levelling up of the key strategic pillars of the development process by tacking the following key issues:

By Tabani Moyo Dec. 10, 2023

Media development in Zimbabwe: Imperative need to connect the dots

Sustainable tourism entrepreneurship, township, rural perspective

For years, it has been held annually, with a minimum examination of its impact and relevance to society and entrepreneurs in the tourism industry.

By Farai Chigora and Tabani Moyo Sep. 15, 2024

Sustainable tourism entrepreneurship, township, rural perspective

AI for entrepreneurial sustainable tourism branding expo

We need to reflect on the total tourism concept for our tourism small and medium enterprises (SMEs) and entrepreneurs to thrive.

By Farai Chigora and Tabani Moyo Sep. 22, 2024

AI for entrepreneurial sustainable tourism branding expo

Entrepreneurship and customer experience in the age of AI

In engaging in this subject matter, we understand that this is a moving target which attracts mixed feelings from a broad spectrum of entrepreneurs.

By Farai Chigora and Tabani Moyo Sep. 29, 2024

Entrepreneurship and customer experience in the age of AI

Transformative education, skills development and entrepreneurship

It is a space where society is examined so a position leaders, followers and those who inspire.

By Farai Chigora and Tabani Moyo Oct. 6, 2024

Transformative education, skills development and entrepreneurship

Brand consistency: Artificial intelligence agenda into the future

The model locates a complex relationship among the internal teams (employees), the marketing effort (brand visionaries), and the customers (brand believers).

By Farai Chigora. and Tabani Moyo Oct. 13, 2024

Building a solid online brand culture in the age of AI

This is mainly because the entire management is fixated on the nuts and bolts of yesteryear when communication was a monologue enterprise.

By Farai Chigora and Tabani Moyo Oct. 20, 2024

Truth in entrepreneurial branding, keeping promise through AI

This week’s article focuses on the need for brands to keep their promises to the customers and the various stakeholders.

By Farai Chigora. and Tabani Moyo Oct. 27, 2024

Truth in entrepreneurial branding, keeping promise through AI

Business Opinion: Customer trust and entrepreneurial brand management

Scaling up the performance ladder should be easier. This is every marketer’s strategic objective.

By Farai Chigora and Tabani Moyo Nov. 10, 2024

Internal brand management and entrepreneurial success in the age of AI

This is even more pressing and demanding in the 21st century, given the brand clutter in the different brand categories.

By Farai Chigora and Tabani Moyo Nov. 17, 2024

The future of internal brand management and entrepreneurship in the age of AI

There ought to be a strategic balance between deploying technology and creating a lifetime experience among the varying stakeholders, especially customers.

By Farai Chigora and Tabani Moyo Nov. 24, 2024

Brand positioning and entrepreneurship in the age of AI

African entrepreneurs ought to be invested in AI processes and, by extension, understand how to position their brands in this rapidly evolving landscape effectively.

By Farai Chigora and Tabani Moyo Dec. 1, 2024

Entrepreneurship and management of brand association in the age of AI

Brands frequently build linkages with advances in the cultural realm to ensure they are culturally compatible.

By Farai Chigora and Tabani Moyo Dec. 8, 2024

Revisiting entrepreneurial brand loyalty

Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.

By Farai Chigora and Tabani Moyo Dec. 22, 2024

Brand identity management: Lessons from Coca-Cola, Christmas celebrations

Brand identity is basically how a brand showcases its unique qualities, tells its story, and connects with people in ways other than just selling goods or services.

By Farai Chigora and Tabani Moyo Dec. 29, 2024

Entrepreneurship and unique selling proposition

In marketing, USP is a notion that calls attention to the unique characteristics of our product or service that set it apart from similar offerings on the market.

By Farai Chigora and Tabani Moyo Jan. 5, 2025

Entrepreneurship and unique selling proposition

Customer-centricity and entrepreneurial success

Companies focusing on understanding and addressing customer demands can react more swiftly to changing customer preferences, emerging trends, and competitive pressures.

By Farai Chigora and Tabani Moyo Jan. 12, 2025

Customer-centricity and entrepreneurial success

Business Opinion: Entrepreneurship and customer value

In this article, we take a deep dive into how entrepreneurs can unlock value for the customer.

By Farai Chigora and Tabani Moyo Jan. 19, 2025

Business Opinion: Entrepreneurship and customer value

Brand recognition and entrepreneurial success

It involves how readily buyers recognise a brand based on its logo, colours, name, or other identifiers.

By Farai Chigora and Tabani Moyo Jan. 26, 2025

Co-branding and entrepreneurship

They harness the strengths of both identities to offer consumers innovative and fresh products, generating excitement.

By Farai Chigora and Tabani Moyo Feb. 2, 2025

Business Opinion: Customer service and entrepreneurial competitiveness

Providing adequate customer service requires organisations to be proactive and not just reactive.

By Farai Chigora and Tabani Moyo Feb. 9, 2025

Business Opinion: Customer service and entrepreneurial competitiveness

Brand personality and entrepreneurial competitiveness

Brands that exemplify honesty and candour while remaining committed to ethical principles and societal progress.

By Farai Chigora and Tabani Moyo Feb. 16, 2025

Business development and entrepreneurship

This strategy outlines the objectives, the target audience for the company, and how they will be reached — whether through advertising or new product development.

By Farai Chigora and Tabani Moyo Feb. 23, 2025

Business development and entrepreneurship

Business continuity and entrepreneurship

It involves tactics for maintaining communication with customers and shareholders, as well as safeguards for employees, information, infrastructure, and other critical resources.

By Farai Chigora and Tabani Moyo Mar. 2, 2025

Business continuity and entrepreneurship

Business Opinion: Rebranding and entrepreneurship

Rebranding occurs when there are multiple reasons for an organisation to consider doing so. Some of the most common reasons for rebranding are as follows:

By Farai Chigora and Tabani Moyo Mar. 9, 2025