HWANGE-BASED Afrobeats singer Victor Nyoni says he uses multiple languages in his music to connect and uplift his community, while putting it on the map.
Nyoni’s songs are mainly composed in Tonga, Nambia and Nyanja.
Speaking to NewsDay Life & Style, Nyoni said it was easier to convey messages to his society in languages they understood and related to.
“Music is an art that relays a message. It is so much easier for the society to understand the message when it is conveyed in their own language. My focus is to create music that has the ability to make a difference in society,” he explained.
“Music is not just mere sound, but it communicates a certain message. My aim is to create music that speaks and decodes a message to the community. Most artistes are using only languages that appeal to many people, but for me singing in my language will let other people ask and know about my community too.”
Nyoni is optimistic that his success as a musician will help to uplift his community.
“Christian music is my main speciality though I also do motivational and love songs. There is one nugget I have always mastered: Success begins at an individual level and spreads out,” he said.
“If I am successful, then my success as an individual also benefits the community. Singing in line with local culture and languages also sets the local community on the map.”
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Nyoni’s desire is to popularise Hwange’s arts sector.
“I wish our local companies will one day partner and support the local arts sector. I think lots of investment has to be put in the local music sector through funding that will benefit local artistes,” he told NewsDay Life & Style.
“I encourage more promoters and sponsors to engage local artistes with other established national and international artistes through live shows and performances.
“Our local artistes must also be educated on music management and registration with national bodies like Zimbabwe Music Rights Association so that they benefit from their music through royalties.”
The singer launched his music journey as a teenager after joining a music crew called DNA which released its first album in 2017 featuring songs like Mulungu Niwabwino and Testimony.
DNA was dissolved due to members’ other commitments.
Nyoni recently released a single titled Ndiwe Wandoda.
