Revisiting entrepreneurial brand loyalty
Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.
By Farai Chigora and Tabani Moyo
Dec. 22, 2024
Entrepreneurship and management of brand association in the age of AI
Brands frequently build linkages with advances in the cultural realm to ensure they are culturally compatible.
By Farai Chigora and Tabani Moyo
Dec. 8, 2024
Mvura claims sports addiction after another qualification
The 37-year-old is also a qualified football referee, netball umpire, handball referee, tennis officiator, korfball referee, cricket coach, football coach and handball coach.
By Sukuoluhle Ndlovu
Nov. 24, 2024
Simbisa to expand Zim footprint
The group’s overall revenue grew by 6% year-on-year, with customer counts rising 7% versus prior year while real average spend fell 1%.
By Tatira Zwinoira
Nov. 20, 2024
The Suzuki Grand Vitara GLX has road manners
A deeply sculpted area at the borders of the lower bumper integrates the reverse and turn signals.
By Andrew Muzamhindo
Nov. 8, 2024
Director envisions sustainable legacy for Jacaranda Festival
The Jacaranda Music Festival is a popular annual event in Zimbabwe that showcases a diverse range of local and international music.
By Nyasha Gorogodo
Oct. 27, 2024
Stanbic Jacaranda Music Festival: A women’s leadership masterclass
The stories shared by the women at the festival were not devoid of challenges.
By Grace Chirenje
Oct. 11, 2024
Simbisa disposes of Mauritius, Zambia and Ghana operations
The Victoria Falls Stock Exchange listed restaurant chain’s origins can be traced back to 1987 when the first Chicken Inn branch was opened in Harare.
By Rufaro Hozheri
Oct. 11, 2024
Kapesa writes own history through dance
Kapesa is a multi-award-winner which has propelled him to become the most sought-after dance teacher and trainer in schools and community clubs.
By Tendai Sauta
Oct. 8, 2024
