Mass Markets - The Southern Eye

AMH is an independent media house free from political ties or outside influence. We have four newspapers: The Zimbabwe Independent, a business weekly published every Friday, The Standard, a weekly published every Sunday, and Southern and NewsDay, our daily newspapers. Each has an online edition.

Marketing
Digital Marketing Manager: tmutambara@alphamedia.co.zw
Tel: (04) 771722/3
Online Advertising
Digital@alphamedia.co.zw
Web Development
jmanyenyere@alphamedia.co.zw

NEWS & CURRENT AFFAIRS

Topic : Mass Markets

Informality: An invitation to African universities and banks to do something with their knowledge

A key research theme that has been ignored by African universities and research institutions is changing consumer tastes and preferences.

By Charles Dhewa May. 7, 2025

Informality: An invitation to African universities and banks to do something with their knowledge

Time to revisit data collection methods — lessons from African mass markets

Audio recordings tap into voice intelligence in unique ways that cannot be achieved by text.

By Charles Dhewa Aug. 21, 2024

Time to revisit data collection methods — lessons from African mass markets

How to modernise African markets without losing flavour and identity

Key modern aspects that are needed include facilities that reinforce good hygiene, water reticulation, lighting, paving and general neatness.

By Charles Dhewa Jul. 31, 2024

How to modernise African markets without losing flavour and identity

African mass markets shape social fabrics

Measurements and pricing preferences for diverse commodities are determined by buying patterns in mass/territorial markets.

By Charles Dhewa May. 22, 2024

African mass markets shape social fabrics

How African mass markets make productive use of gossip and the grapevine

Some telling mixed results were also experienced in Rwanda through attempts to link farmers and buyers on a platform called Viamo.

By Charles Dhewa Feb. 28, 2024

How African mass markets make productive use of gossip and the grapevine

Transitioning pathways from projects to community investments

There are signs that the generic NGO modelling which focuses mainly on vulnerable members of society as beneficiaries has reached its limits.

By Charles Dhewa Oct. 18, 2023

Transitioning pathways from projects to community investments

African mass food markets research data grossly underrated

When properly studied, mass food markets can be a source of rich intelligence on the contribution of agriculture and food systems.

By Charles Dhewa Aug. 16, 2023

African mass food markets research data grossly underrated

How African mass food markets decolonise, moderate the cost of living

Since the cost of living was always given, the gap between the cost of living and income earned would widen with the level of income earned by the breadwinner.

By Charles Dhewa Jul. 5, 2023