Copyright claims plague artists due to ignorance
IP rights crucial for artists development: NACZ
Business opinion: Branding through Intellectual Property Rights
BY FARAI CHIGORA As our entrepreneurial drive grows, we become highly connected to our brands, as they become the main link to our markets and the source of goodwill that leads to increased profitability and viability. A brand becomes a thermostat and a gauge of SME success in this instance. And no one can steal […]
Business opinion: Branding through Intellectual Property Rights
BY FARAI CHIGORA As our entrepreneurial drive grows, we become highly connected to our brands, as they become the main link to our markets and the source of goodwill that leads to increased profitability and viability. A brand becomes a thermostat and a gauge of SME success in this instance. And no one can steal […]