Farai Chigora - The Southern Eye

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NEWS & CURRENT AFFAIRS

Topic : Farai Chigora

Opinion: Laws for entrepreneurial branding

A real brand should talk quality in its delivery, performance of the represented offerings and pricing.

By Farai Chigora Jan. 15, 2023

Opinion: Laws for entrepreneurial branding

Branding & customer-focus in entrepreneurship

This is more pronounced given that there are legacy brands that were not established in this form of strategic aspiration

By Farai Chigora Dec. 4, 2022

Branding & customer-focus in entrepreneurship

Business opinion: Brand mix for tourism entrepreneurs

Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.

By Farai Chigora Sep. 18, 2022

Business opinion: Eco-branding

Our SMEs are on the record for failing due to lack of capital/finances. Why not ride on the “Eco” way of doing business as it is economical (a low hanging fruit).

By The Southern Eye Aug. 21, 2022

Business opinion: Eco-branding

Our SMEs are on the record for failing due to lack of capital/finances. Why not ride on the “Eco” way of doing business as it is economical (a low hanging fruit).

By The Southern Eye Aug. 21, 2022

Measles outbreak kills 80, spreading

Measles is a highly contagious respiratory tract viral infection which commonly affects children and is spread through sneezing, coughing and by touching or contact with secretions of an affected individual.

By The Southern Eye Aug. 15, 2022

Brand partnerships

As aforementioned you need to have some conveyors of your brand partnerships but it is also important not to be compromised in the same process.

By The Southern Eye Aug. 7, 2022

Brand partnerships

As aforementioned you need to have some conveyors of your brand partnerships but it is also important not to be compromised in the same process.

By The Southern Eye Aug. 7, 2022

Business opinion: Brand storytelling

So here we should be storytellers who are true to themselves and others in an unforgotten and undeniable way towards extensive brand visioning. As once said by Michael Margolis “Storytelling is about connecting to other people and helping people to see what you see.”

By The Southern Eye Jul. 31, 2022