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Yet, violence has overarching repercussions. It damages the image of the country. The “Brand Zimbabwe” and other initiatives will come to nought if violence is not tamed.
THE government this week launched the Brand Zimbabwe campaign, designed to enhance the country’s domestic and international appeal to investors and tourists.
Mutsvangwa said the process of branding Zimbabwe should be taken as an opportunity to reflect on the country’s needs, and how it is perceived by the world.