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When it’s counter-productive for development agencies to insert their banners in rural communities

Irrigation schemes

AFTER taking their good intentions to the grassroots and supporting rural communities to build dams, irrigation schemes, clinics, dip tanks and market sheds, many development agencies are fond of putting their banners on such community assets. While there might be nothing wrong with external organisations announcing their presence in particular communities, inserting banners complete with logos can have several unintended effects.

For instance, some members of the community end up naming the dam or irrigation scheme after the donor or development agency. Besides undermining a sense of community ownership, a dependency syndrome kicks in such that if something very small breaks down at the dam or irrigation scheme, communities expect solutions from the development agency.

Banners as expressions of power over local leadership and indigenous knowledge

When an NGO puts its banner on the dam or irrigation scheme that it helped to build, it gives the impression that nothing existed before the development organisation came into the community. Yet many communities have thrived on indigenous knowledge and local coping strategies that cannot be expressed on a banner. 

More importantly, almost every African community is under some form of leadership like a chief or local authority. If at all a banner is necessary, it should be of the local chiefdom, not a development organisation. In addition to banners, some development agencies divide communities into area development programmes without realising that doing so also divides community knowledge which has functioned in a fluid and inclusive manner for decades. Rivers and mountain ranges have traditionally been used to create artificial boundaries between chiefdoms but knowledge was deliberately kept fluid to enhance relationality and inter-dependence.

From documentation to community knowledge centres

Many development organisations have conducted several researches and packaged information into books and documentaries that are not easily accessible to community members.

While documentation is commendable, development organisations could consider adding more value by establishing community knowledge centres where communities can continue to reflect and capture their experiences for sharing with the whole world. Through community knowledge centres, communities can continuously reflect on how they are losing their indigenous knowledge, identity and food systems including how indigenous food is being out-competed by conventional agriculture.

Ideas on piloting some interventions should come from communities embedding their own contextually-informed frameworks. Farmers should be assisted to think of something they can do together. Likewise, studies by development organisations, research institutions and universities should highlight opportunities and threats from conventional agriculture in communities.

Such evidence can be deepened through dialogue where local people discuss questions like what has happened to our environment and breeds over the past 10 years? How can we exploit emerging opportunities in the face of fast-changing industrial processing? Meticulous mapping can produce a framework that can assist in co-creating a way forward based on viable community models.

The curse of fragmented interventions

Fragmentation among interventions by development agencies and government prevents them from being taken seriously by communities. If well-resourced institutions cannot co-ordinate themselves, how do they expect poor communities to co-ordinate and organise their own production and stay connected with the market? Several African communities that have enormous potential are becoming increasingly disappointed with dishonest development partners.

Sometimes NGOs give themselves permission to speak to funders on behalf of communities when, ideally, they should just help communities to consolidate their voices. The absence of consolidated approaches to community development is seen in how governments bring their own version of sustainable agriculture, NGOs bring food aid and the private sector brings contract farming in the same community.

Local authorities like Rural District Councils and municipalities also bring their own plans to the same communities. As a result, communities end up without a coherent framework around their livelihoods.

As if that is not enough, in most cases, development agencies rush to phase out projects before integrating their interventions into community ecosystems that are left without a budget.

  • Charles Dhewa is a proactive knowledge broker and management specialist.

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