Lotus-eaters, woolgatherers, daydreamers, and stargasers — caught in the crosshairs of inflation jeopardy — are breathing a little better, as Warner Music Group (WMG) is so goaded to wet devolution appetites.
Impressive as matter-of-course, by creating quite a steer — the American multinational entertainment and record label conglomerate is in a best position possible to most likely than not earn a spot in the hearts of communities across the African celibate.
Over again, fronting up for the bruised society belonging to an utterly yearning happy-go-lucky schrittmacher, ill-fed earth surfers, and sharp-set ceiling knockers — WMG is taking more significance as a boost to stem rising buttoned economic system flows on the continent’s neck of the woods.
Captaining the ‘breaking barriers’ ship, the Warner Music Group/Blavatnik Family Foundation Social Justice Fund (WMG/BFF SJF) is now in its second 12-month of the SJF Repertoire Fund — an eight-year $10 million ($1 million for Sub-Saharan Africa) initiative.
Developing solutions to bludgeon money crunches, the drive allows WMG employees in active regions — to get involved by nominating local organisations for grants of US$5,000 to US$15,000. Suchlike the Social Justice Fund, the Repertoire Fund fronts racial equity in education, arts, culture, as well as criminal justice reform. And all organisations are led by — and convergent on — historically marginalised populations.
On behalf of the WMG/BFF SJF, Warner Music Africa (WMA) — an associate of Warner Music Group, which is a part of the American film studio Warner Bros. — has proclaimed 2023 SJF Repertoire Fund grantee partners for Sub-Saharan Africa. Intending to take notice of organisations across Sub-Saharan African countries listing South Africa, Nigeria, Mozambique, Namibia, Kenya and Malawi.
Managing director, Warner Music Africa/SVP, Sub-Saharan Africa Strategy and SVP, Special Projects at WMG — Temi Adeniji — is e'er relieved of the mobility of relief. The latter, who is also a vice president of the WMG/BFF SJF, is quite witting that dystopia elbow grease is not an easygoing low hanging fruit issue to fix. It demands more players to be entangled. Yet for all that, her extraordinary zest for expanding Warner’s blueprint plays up the — walking battles — troupe’s cheeky midget kiss on the nucleus of its trump card.
“In the second cycle of SJF Repertoire Fund in Sub-Saharan Africa, we continued to support some grantees from our initial round. And also maintained our focus on scouting organisations not only reflective of the focus pillars, but also across various countries — to reflect the diversity of the continent,” Adeniji said.
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Track records count, among the South African grantees are African Leadership Academy, Feyth Foundation, Justice Desk Africa, Literary District/African Book Trust Initiative, Hanna Charity, The Tag Foundation, The Tomorrow Trust, Women In Music South Africa, Music Enlightenment Project, and APEX Sports Foundation. Actively a part of modification, APEX Sports Foundation (South Africa/Mozambique) is an establishment sworn to fostering youth development. Creating from raw materials bullnecked communities, and forming an aeonian impact through sports.
Hugely the concrete deal, the African Leadership Academy (ALA) is the chaste’s lone pan-African high school with a mission of developing a coercive web of young leaders who will work unneurotic to address the continent’s sterling challenges and speed up Africa’s growth trajectory. Policing in a ratiocinative zone with no obstacles it cannot get over, Tomorrow Trust is a non-profit establishment providing aid to unparented and vulnerable children with a holistic approach including academics, life skills training, self-development and psycho-social support.
What is perhaps all but eye-catching about the WMG/BFF Social Justice Fund is that no clock, boundary or force can lampoon and jape at the advancement being made. A sweet moment for African Leadership Academy’s CEO Bilha Ndirangu — lavishly organised in a manner that fits to stand at the center of the most magical episode of Warner’s history.
“We are grateful and excited to work with Warner Music Africa — a second year in a row — to expand ALA’s work in the Creative Industries, and in particular for our students and alumni. Thank you for enabling us to invest in the next generation of Africa’s creative leaders,” Ndirangu said.
Change is an act of will. An oft-quoted statement of how exalting a moment of brilliance or midas touch of class could unscrew a stiff life challenge — blemishing the shoulders of the depleted. As luck would have it — on this up-to-the-minute SJF Repertoire Fund evidence — the trial of the struggle to stay airborne, has been seriously thwarted!
Breaking out of shackles are Nigerian grantees with a visual modality that do not wear off. These include AgroEknor FEEP (Farmers Education & Empowerment Program), Audio Girl, Dada Foundation, Femme Mag, Music Business for Africa Women’s Fund, Rele Arts Foundation, and STEM in Africa.
Ubunifu Arts Centre (Kenya), Moving Windmills (Malawi), and AMAKA (Pan-Africa) — complete the list of this 12-month’s willing participants shuffling into the second cycle of SJF Repertoire Fund. In every sense, a growth and extension that can have a lasting impact on the bare upper limit — blest with shared values and principles that aggressively boast the ability to change gears in the humblest of beginnings.
With that, watching as projects unfold, caressing the credibility of Warner Music Group’s heady philosophy pinpointed on a prized plinth, are a wealth of pioneers who have shaken merry go round motions of ambivalence. Estimable, merely — in every last likelihood — at the ready of taking on the knuckles, exploiting every last resource to acquire the credulous absolute frequency of their womb-to-tomb visions on the front threshold of roller coaster reveals!
- n Grant Moyo is a prolific writer, innovative media personality, entrepreneur and a creative artist who is passionate about using his creative mind for the betterment of society.
- Follow him on X (formerly Twitter): @TotemGrant
