VARIOUS stakeholders in the Matabeleland region have called for increased marketing to the world of Matobo as a tourism destination.
The calls were made at a prize-giving ceremony held at Amagugu Cultural Village at Nathisa in Matobo recently.
Paying tribute to Veronique Atatla, the co-founder of the competition, Bulawayo mayor David Coltart said there was inadequate marketing for the site.
“Those of you who live in and around these Njelele areas know that in March, there is a three-day race when there is a large group of people who cycle from Maleme (Dam), Thuli and pass by Eastern Matobo ending this side,” he said.
“Veronique started riding and came across the house. She stopped and began to take pictures until she was left far behind. The organisers asked where she had gone to because she was supposed to have arrived an hour ago.
“That’s how it started, but she is not the creator of this thing, but rather the marketer. She saw your spirit and I am one of those privileged to see your works on weekends when I ride by.”
Coltart challenged Matobo legislator, who is also the Energy and Power Development minister Edgar Moyo, to up his game plan to market the area.
“I know I am biased, but minister, this place is great. It is a world heritage site, but it is under-marketed. King Mzilikazi and Cecil Rhodes are buried here. Someone mentioned the need to make money and that is true,” he said.
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“Since I became mayor, I have asked myself how we can reinvent the city. There are very few tourists who come to Bulawayo and Matobo.
“We can take it beyond people just looking at painted houses minister. We can, maybe, have houses where visitors may stay and enjoy horse or donkey riding and so on while experiencing it all.”
US ambassador to Zimbabwe Pamela Tremont said the Matobo natural beauty was outstanding, while the gorgeous painting at the homes made the area even more vibrant.
The event was also graced by several dignitaries including National Gallery director Nonsikelelo Moyo, Germany ambassador to Zimbabwe Udo Volz and local leaders including councillors, headman and council officials.
