ZIMTRADE will host its annual flagship exhibition for the country’s exporters from October 14 to 18 this year in Bulawayo, under the theme Qala/Tanga/Start.
The event seeks to provide local companies with unparalleled opportunities to engage deeply and explore strategies to drive Zimbabwe’s export growth.
In a statement, ZimTrade chief executive officer Allan Majuru said the expansion of the programme into a week was a major step in creating space for businesses to expand beyond Zimbabwe.
“This year’s extension to a full week marks a milestone in our journey towards enhancing Zimbabwe’s export capabilities. By returning to Bulawayo and incorporating a rich array of exhibitions, side events and company visits, we are creating a robust platform for local businesses to connect, collaborate, and innovate,” he said.
“This extended period provides more time for meaningful discussions and also opens doors for exploring diverse strategies to drive our export growth.”
According to ZimTrade, the week-long exhibition aims to foster dialogue and linkages between delegates and business leaders from different sectors who will meet to come up with solutions meant to improve Zimbabwe’s trade balance.
From issues raised during the programme, key outcomes that are industry-driven are expected to be produced.
These resolutions are expected to inform engagement activities that ZimTrade, the national trade development and promotion organisation, will use to facilitate improving Zimbabwe’s export capacity and ease of doing export business.
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“Another key highlight of the Zimbabwe Export Week will be the Buyers’ Seminar, rebranded as Buyers Shop at Zim, scheduled for October 16 at Holiday Inn, Bulawayo. The seminar aims to provide invaluable opportunities for local businesses to connect with international market buyers,” ZimTrade said.
“This year, the organisation is bringing at least 15 buyers from markets such as Zambia, Mozambique, South Africa, Botswana, UK [United Kingdom], Germany and the Netherlands, among others all of which are keen to get a first-hand look at Zimbabwean offerings for their intended markets.”
ZimTrade said the seminar was also a chance for local exporters to engage in business-to-business meetings with buyers from the region and beyond.
