Revisiting entrepreneurial brand loyalty
Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.
By Farai Chigora and Tabani Moyo
13h ago
Review of the 2025 National Budget (II)
The same report notes that progress in boosting health spending in resource-scarce countries has been limited, despite a commitment to leave no one behind.
By Prosper Chitambara
Dec. 13, 2024
Aligning ESG with corporate strategy
This resilience does not only protect the company’s bottom line but also builds trust with stakeholders, including employees, customers, and investors.
By Diana Machodo
Dec. 13, 2024
Muponda withdraws, backs Magwizi for top Zifa post
Elections will be held on January 25 next year. Before that, candidates will go through a vetting process and eligible ones will be announced on December 23.
By Fortune Mbele
Dec. 11, 2024
US embassy advances Byo women entrepreneurs
AWE is an exchange programme that started in 2019, to empower women with the knowledge, networks and access to opportunities they need to launch or scale up successful businesses.
By Margaret Lubinda
Dec. 11, 2024
Murehwa to honour one of its greatest sons, Joe ‘Adhazh’ Nyamutumbu
Running under the theme Tinohwina Chete/Victory is Certain, the inaugural festival, expected to run annually, seeks to celebrate culture and promote rural tourism.
By Staff Reporter
Dec. 6, 2024
EIB board approves funding support to female entrepreneurs
The EIB vice-president said the major priority for the bank in Africa was the promotion of women’s entrepreneurship, which was normally under SMEs.
By Melody Chikono
Dec. 5, 2024
Madzitire implores curators to open markets for rural artists
The artist’s imaginative works revolve around his personal experiences and aspirations of his rural community.
By Tendai Sauta
Dec. 4, 2024
Putin's War Has Given Birth to Geopolitical Europe
The invasion of Ukraine should lend new momentum to our green-energy transition.
By Josep Borrel Fontelles
Dec. 2, 2024
