Farai Chigora.

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Branding and the customer purchase journey

Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.

By Farai Chigora. and Dr Tabani Moyo Nov. 13, 2022

Branding and the customer purchase journey

Brand terrorism in entrepreneurship

Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.

By Farai Chigora. Nov. 20, 2022

Entrepreneurial brand content manifesto year 2023 onwards

Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections.

By Dr Tabani Moyo and Farai Chigora. Feb. 19, 2023

Revisiting chains for entrepreneurial success

As now proven by various challenges faced, in doing business, there is need for continuous operational scanning so as to improve for better

By Farai Chigora. Sep. 24, 2023

Revisiting chains for entrepreneurial success

Rewired entrepreneurial focus

What one should accept in this journey is that knowledge is shared for transformational entrepreneurship.

By Farai Chigora. Jan. 7, 2024

Revised strategic marketing plan for entrepreneurship

An entrepreneur should have a targeted group of customers where maximum attention and effort are exerted resulting in enhanced satisfaction being guaranteed.

By Farai Chigora. Feb. 4, 2024

Revised strategic marketing plan for entrepreneurship

Entrepreneurial branding through wellness tourism

Being branded as a spiritual healer can improve the equity of our tourism businesses.

By Farai Chigora. and Agnes Katsidzira Mar. 3, 2024

Entrepreneurial branding through wellness tourism

Entrepreneurial market entry strategies

At every stage of doing business and product/service development, there is a new market that is waiting for your equal investment.

By Farai Chigora. Mar. 10, 2024

Trend analysis for entrepreneurial equilibrium

As aforementioned, there is always a need to strike a balance between market demand and supply by our entrepreneurs.

By Farai Chigora. Apr. 7, 2024

Trend analysis for entrepreneurial equilibrium

Dearth of mentorship, talent management in entrepreneurship

Even with these technologies people at any level of the organisational hierarchy remain vital as assets for business longevity.

By Farai Chigora. Jun. 2, 2024

Dearth of mentorship, talent management in entrepreneurship

Entrepreneurial, organisational culture reflection

Organisational culture does not only define the way things are done in a business but guide on where to start, go and end.

By Farai Chigora. Jun. 16, 2024

Entrepreneurial, organisational culture reflection

Entrepreneurial growth for good governance

At this stage of configuration the business will be able to appoint professionals to manage the business for real gains.

By Farai Chigora. Jun. 23, 2024

Entrepreneurial growth for good governance

Brand consistency: Artificial intelligence agenda into the future

The model locates a complex relationship among the internal teams (employees), the marketing effort (brand visionaries), and the customers (brand believers).

By Farai Chigora. and Tabani Moyo Oct. 13, 2024