In this edition we want to protect ourselves from such as we talk about portfolio brand management as a strategy for safeguarding our brand(s) as we grow and diversify our businesses. As once said by James Cash Penney that “growth is never by mere chance; it is the result of forces working together”. Here we intertwine the perfect forces of brand strategy that are compatible for our home-grown SMEs.

In this edition we want to protect ourselves from such as we talk about portfolio brand management as a strategy for safeguarding our brand(s) as we grow and diversify our businesses. As once said by James Cash Penney that “growth is never by mere chance; it is the result of forces working together”. Here we intertwine the perfect forces of brand strategy that are compatible for our home-grown SMEs.

Branding has traditionally and presently, proved to be the centre-pivot upon which the entire business system of entrepreneurship and industrialisation revolves, as it sets competing offerings apart.

Branding has traditionally and presently, proved to be the centre-pivot upon which the entire business system of entrepreneurship and industrialisation revolves, as it sets competing offerings apart.

The situation on the ground is that leadership has been taken as a long-term “trial version” rather than an all-rounder transformative instrument attending to both malpractices and formation of thriving enterprises.