Business opinion: Branding in the age of entrepreneurship and industrialisation (Part 23)
Brand management in the age of entrepreneurship should not be a game for the weak (rather makes the weak stronger). In our previous editions, we shared transformative cogs for brand equity, the need for lasting brand identity, positive brand attitude, and lasting brand recognition (these should be safeguarded).
By The Standard
Apr. 24, 2022
Business opinion: Branding in the age of entrepreneurship and industrialisation (Part 23)
Brand management in the age of entrepreneurship should not be a game for the weak (rather makes the weak stronger). In our previous editions, we shared transformative cogs for brand equity, the need for lasting brand identity, positive brand attitude, and lasting brand recognition (these should be safeguarded).
By The Standard
Apr. 24, 2022
