Revisiting entrepreneurial brand loyalty
Customers are more likely to remain loyal to the same brand over time when they develop a sense of loyalty, mainly when alternatives compete with the brand.
By Farai Chigora and Tabani Moyo
Dec. 22, 2024
Entrepreneurship and management of brand association in the age of AI
Brands frequently build linkages with advances in the cultural realm to ensure they are culturally compatible.
By Farai Chigora and Tabani Moyo
Dec. 8, 2024
Mvura claims sports addiction after another qualification
The 37-year-old is also a qualified football referee, netball umpire, handball referee, tennis officiator, korfball referee, cricket coach, football coach and handball coach.
By Sukuoluhle Ndlovu
Nov. 24, 2024
Simbisa to expand Zim footprint
The group’s overall revenue grew by 6% year-on-year, with customer counts rising 7% versus prior year while real average spend fell 1%.
By Tatira Zwinoira
Nov. 20, 2024
Simbisa disposes of Mauritius, Zambia and Ghana operations
The Victoria Falls Stock Exchange listed restaurant chain’s origins can be traced back to 1987 when the first Chicken Inn branch was opened in Harare.
By Rufaro Hozheri
Oct. 11, 2024
Simbisa to sink US$17,8m in FY25 for expansion, modernisation
In its report for the year ended June 30, 2023, Simbisa announced it would open 92 new stores at a total cost of more than US$22 million in the following comparative year.
By Tatira Zwinoira
Oct. 2, 2024
Reality competition inspires Brandon Gobvu
In an interview with Standard Style, Brandon said he hadn't been serious about the competition when he first entered.
By Mpumelelo Moyo
Sep. 1, 2024
Bakers Inn restructures, cuts staff after US$1m loss
The restructuring was driven by escalating operational costs, which had severely impacted the company's viability.
By Tafadzwa Mhlanga
Aug. 16, 2024
Evergreen vs seasonal content: Which one to publish more?
Once you are clear on what you want each piece of content to do, you will have more insight on whether you need to post more seasonal content or ever green content.
By Anesu Chikumba
Jul. 12, 2024
