Fairness in entrepreneurial corporate governance
This seems to be a proven viewpoint in the way we are seen to be doing business as SMEs.
By Farai Chigora
Mar. 19, 2023
Model for Entrepreneurship Part 2
In all these efforts it is now making sense to our home-grown entrepreneurs that business does not come by accident.
By Farai Chigora
Jan. 29, 2023
Business opinion: Model for Entrepreneurship Part 1
There is need to refer to some sort of nodes for measuring progress in entrepreneurship (which seem to be lacking in many businesses). Without such the business becomes directionless.
By Farai Chigora
Jan. 22, 2023
Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Dr Farai Chigora and Dr Tabani Moyo
Nov. 13, 2022
Business opinion: Interface branding for entrepreneurship
The visioning of the brand was based on your own start-up conceptualisation and growth strategy so should be in brand interface management.
By Farai Chigora
Nov. 6, 2022
AU lauds govt on private universities
Mageto was installed AU’s fiffth vice-chancellor at an event attended by hundreds of delegates in Mutare last week.
By Tapfumanei Muchabaiwa
Oct. 25, 2022
Business opinion: Social media branding for tourism entrepreneurship (Part 2)
Social media is therefore an influencer for both positive brand perception and lasting brand loyalty towards a vibrant tourism brand equity.
By Farai Chigora
Oct. 9, 2022
Business opinion: Brand mix for tourism entrepreneurs
Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.
By Farai Chigora
Sep. 18, 2022
Business opinion: Brand modification against rebranding of SMEs
brand modification is when we maintain the current brand name but only adjusting the characteristics of the presented offerings
By Farai Chigora
Sep. 4, 2022
