IN the corporate world, where metrics and profits often take centre stage, a shift towards a more human-centred approach to management is emerging globally. This approach, known as humanistic management, prioritises dignity, respect, and well-being over mere profit maximisation.
In Zimbabwe, where businesses face unique economic and social challenges, adopting a humanistic management style can be a transformative step.
It can foster more sustainable businesses, healthier workplaces, and a more inclusive economy. But what exactly does it mean to be a humanistic manager, and why is it crucial for Zimbabwean business leaders to embrace this paradigm?
What is humanistic management?
Humanistic management is an approach that places human dignity at the forefront of business decision-making. Unlike traditional management models that prioritise financial gain above all else, humanistic management seeks to balance profit with purpose.
It is rooted in the belief that businesses should serve society, not just shareholders, and that employees are more than just resources — they are human beings with intrinsic worth. This perspective challenges the prevailing notion that the sole purpose of business is to maximise shareholder value, introducing a more holistic view that values people, planet, and profit equally.
Is humanistic mgmt a new concept?
While humanistic management might seem like a novel idea, its roots can be traced back to centuries-old philosophies and teachings. Concepts of dignity, respect, and human welfare have long been central to various intellectual traditions, including African philosophies such as Ubuntu, which emphasises the interconnectedness of humanity.
- Human-centred leadership in Zim’s business landscape
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In Zimbabwe, where community and collective responsibility are core societal values, the principles of humanistic management resonate naturally. This alignment suggests that adopting such an approach is not a departure from our cultural heritage but rather a return to it.
Cornerstones of humanistic management
Humanistic management rests on three core principles: dignity, well-being, and social responsibility. These cornerstones guide decision-making and leadership practices that respect human rights, promote employee welfare, and contribute positively to society.
For instance, a company in Zimbabwe that embraces humanistic management might focus on fair wages, safe working conditions, and opportunities for employee growth and development. Additionally, it would engage in ethical practices that benefit the community, such as investing in local education or healthcare initiatives.
Dignity: Dignity in humanistic management means recognising the inherent worth of every individual, irrespective of their role within the organisation. It moves beyond the idea of treating people merely as instruments of production and instead values their contributions as individuals. In Zimbabwe, this could translate to empowering employees through participatory decision-making processes and creating a workplace culture that respects and nurtures each person's unique talents.
Well-being: A humanistic manager prioritises the well-being of their employees and stakeholders. This goes beyond ensuring physical safety and extends to emotional, mental, and social well-being. In a Zimbabwean context, companies can support their employees by offering wellness programmes that address not only physical health but also mental health, recognising the strain that economic instability can have on psychological well-being.
Social responsibility: Humanistic management emphasises the need for businesses to contribute positively to society. In Zimbabwe, where social inequalities are prevalent, businesses have a crucial role in promoting inclusive growth. This could involve policies that favour local suppliers, support for community development projects, or commitments to sustainable environmental practices.
Humanistic management paradigm
Humanistic management draws inspiration from a variety of intellectual traditions. Scholars such as Amartya Sen, Martha Nussbaum, and R. Edward Freeman have contributed significantly to this paradigm. #
Their work often critiques the dominant paradigm — the belief that profit maximisation is the primary objective of business. Instead, they advocate for a model that incorporates ethical considerations, social impact, and human development.
In the Zimbabwean context, thought leaders like Professor Hope Sadza and Professor Arthur Mutambara have also contributed to this discourse by emphasising the importance of ethical leadership and sustainable business practices.
These voices urge Zimbabwean businesses to rethink their priorities and adopt a more human-centric approach that aligns with local values and societal needs.
Dignity in humanistic management
Dignity is central to humanistic management, yet it is often a misunderstood concept. Dignity goes beyond respect; it is about recognising and honouring the intrinsic value of every human being.
In practical terms, this means creating workplaces where employees feel valued not just for their output but for who they are. For Zimbabwean companies, this could involve policies that promote diversity, equity, and inclusion, ensuring that all voices are heard and respected.
Is wealth irrelevant?
While humanistic management does not dismiss the importance of wealth creation, it argues that wealth should not be the sole aim of a business.
The goal is to create wealth in ways that also respect human dignity, promote well-being, and contribute to the common good. For Zimbabwe, a country striving for economic growth amidst numerous challenges, this approach offers a path to sustainable development. 4
It encourages businesses to thrive in a way that also supports community development and environmental stewardship.
Aim of humanistic mgmt teaching
The aim of teaching humanistic management is to develop leaders who are equipped to handle the complexities of modern business environments with a strong ethical foundation.
This education focuses on cultivating empathy, ethical decision-making, and a commitment to social justice.
For Zimbabwe, integrating humanistic management into business education could help develop a new generation of leaders who are not only skilled in business but also committed to societal progress.
The goal of humanistic mgmt policy
The goal of humanistic management policy is to create organisational frameworks that support the principles of dignity, well-being, and social responsibility. #
In Zimbabwe, policy reform in this area could encourage businesses to adopt more sustainable and ethical practices. For example, policies that incentivise fair trade, local procurement, and environmentally friendly practices could help align business activities with the broader societal goals of equity and sustainability.
A Zimbabwean example
A compelling example of a humanistic manager in Zimbabwe is Strive Masiyiwa, the founder of Econet Wireless. His leadership style is characterised by a commitment to ethical business practices, employee well-being, and social responsibility.
Under his leadership, Econet has not only grown into a telecommunications giant but has also significantly contributed to social development through initiatives like the Higherlife Foundation, which supports education and healthcare for underprivileged communities. Masiyiwa's approach exemplifies how a humanistic management style can drive both business success and positive societal impact.
Conclusion
In a rapidly evolving world, the need for a shift towards more humane and ethical management practices has never been more pressing.
For Zimbabwe, a country with immense potential but significant challenges, adopting humanistic management could be a game-changer. By focusing on dignity, well-being, and social responsibility, businesses can contribute to a more inclusive and sustainable economy.
The journey towards becoming a humanistic manager starts with a conscious decision to prioritise people over profits, purpose over mere financial gain. As more Zimbabwean leaders embrace this paradigm, the impact will be felt not only within their organisations but across society as a whole—paving the way for a more prosperous and equitable future.
Jongwe is an experienced business consultant with extensive expertise across various industries in Southern Africa, including higher education. — WhatsApp at +27 82 408 3661/ +263 788 016 938 or by e-mail at consultgws@gmail.com
