Tanaka Chikwenhere

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Numbers: How to connect branding, image and money

Through understanding the connection between branding and image, we can apply an image to money. Branding is linked to the image of money.

By Tanaka Chikwenhere Sep. 23, 2022

Numbers: How to connect branding, image and money

Issuing invoices in the informal sector

Introducing a sequential brand register in the informal and formal sectors will promote Zimbabwean products, people and places.

By Tanaka Chikwenhere Jan. 6, 2023

Legalising a business with compliance

A legal and financial combination of your trademark allows you to enforce your rights on every business transaction, either on an invoice or delivery note.

By Tanaka Chikwenhere Mar. 24, 2023

Leaders strive to create benchmarks

Brands are compared and differentiated by their characteristics and attributes, as a more reliable and accurate measurement for consistent results.

By Tanaka Chikwenhere Jun. 9, 2023

Mother’s touch and midas touch

The Zimbabwean community is relationship based.

By Tanaka Chikwenhere Jul. 14, 2023

Gold and white papers

Digital art is accurately valued against the price of gold. The value of an artwork is assigned a specific weight of gold according to the measuring standard set by artists

By Tanaka Chikwenhere Nov. 3, 2023

Online shopping and small businesses

Sales online allow less physical presence in brick and mortar, which reduces operational costs by a marginal percentage.

By Tanaka Chikwenhere Feb. 16, 2024

Home-based remittance for economic turnaround

The door-to-door business model involves personal selling management.

By Tanaka Chikwenhere Mar. 8, 2024

Home-based remittance for economic turnaround

Trademarks finance ideal for SMEs

Trademarks finance is a short term and low risk activity in terms of registration. Farmers are also able to take credit using their trademarks as collateral to access funds.

By Tanaka Chikwenhere Mar. 22, 2024

Brand association, approved standards

Voluntary standards are revolutionary. A brand with an approved standard is quality assured. National and provincial standards will bring about brand association with territories.

By Tanaka Chikwenhere Apr. 5, 2024

The Zimbabwean voice is leadership

Zimbabweans have embraced the gold-backed currency and said “ZiG imari yedu”, meaning ZiG is our currency.

By Tanaka Chikwenhere Apr. 26, 2024

Power and leading by example

Our liberation struggle was won through a hierarchy of bodies, including Dare reChimurenga, High Command and the freedom fighters.

By Tanaka Chikwenhere May. 17, 2024

Winning hearts of the market

Offering personalised customer service is essential. In financial services, knowing your customer is a fundamental rule.

By Tanaka Chikwenhere May. 31, 2024

Actually, Zim is a great nation!

It will take generations to recover from the trauma that was caused by the liberation struggle

By Tanaka Chikwenhere Jun. 21, 2024

Principal and country representative

When you are sent and a door is opened for you, you succeed. Having a principal determines your success. You need a predecessor and a mentor to guide you.

By Tanaka Chikwenhere Jul. 5, 2024

Zim’s enduring glory: Name, legacy worth celebrating

Zimbabwe’s culture is a testament to its glory, spreading through its citizens, businesses, and arts.

By Tanaka Chikwenhere Aug. 9, 2024

Zim’s enduring glory: Name, legacy worth celebrating

Strength in a strong brand

Strength means customers feel strongly about your brand. Power to move customers for a brand is strength. Listening and speaking to your customers is strength.

By Tanaka Chikwenhere Oct. 4, 2024