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The intersection of technology and tradition in local arts

Winky D

 The interplay between technology and tradition in Zimbabwean local arts presents a fascinating blend of preservation, innovation, and cultural evolution.

 

As artists navigate the challenges and opportunities of a digital age, they find ways to integrate modern tools with age-old practices, ensuring the vibrancy and continuity of Zimbabwe's rich cultural heritage.

Digital arts have rapidly gained traction, transforming how art is created, shared, and experienced.

 Artists are now equipped with tools that allow them to transcend physical limitations, creating works that are not only visually striking but also deeply interactive.

 

From augmented reality installations to digital paintings inspired by traditional motifs, these advancements challenge our understanding of art’s role in the modern world.

At the heart of this transformation lies the ability of digital arts to bridge the gap between the past and the future.

By infusing traditional elements into digital mediums, artists can create a dialogue between heritage and innovation, ensuring that cultural practices are not lost but instead adapted for contemporary audiences.

One of the most intriguing aspects of this development is how digital arts are breathing new life into traditional forms.

Through digitisation, endangered art forms like oral storytelling, traditional dances, and indigenous crafts can reach global audiences, fostering appreciation and dialogue across cultures.

This convergence enables the preservation of traditions while reimagining their relevance in today’s digital-first world.

However, the merging of these two worlds is not without its challenges.

Questions arise about authenticity and whether the use of technology dilutes the essence of traditional art forms.

Some purists argue that tradition should remain untouched by modern tools, fearing that the intrinsic value of these practices may be compromised.

Yet, others see technology as a means to amplify these traditions, giving them a fresh perspective and ensuring their survival in an ever-changing world.

Digital arts have emerged as a powerful tool for storytelling and activism, reshaping how communities address pressing issues and engage audiences.

In Zimbabwe and beyond, the intersection of creativity and technology has opened new avenues for highlighting social inequalities, preserving cultural heritage, and inspiring collective action.

In Harare’s high-density suburbs such as Mbare, young artists are leveraging mobile apps to create digital posters and short films that spotlight local challenges.

From water shortages to youth unemployment, these creations resonate deeply, often going viral on platforms such as WhatsApp.

Similarly, digital murals blending traditional Ndebele patterns with modern visual techniques have become symbols of advocacy against gender-based violence, sparking important conversations on social media.

Globally, digital storytelling has been embraced as a tool for empowerment.

For instance, in Kenya, initiatives like Africa No Filter train youth to share authentic narratives about their communities, challenging stereotypes and fostering pride in local identities.

Zimbabwean animators are breathing new life into traditional Shona and Ndebele folktales.

Platforms like YouTube now host short animations that appeal to younger audiences while preserving centuries-old storytelling traditions.

Musicians, too, are finding innovative ways to integrate activism into their work.

 For example, Winky D’s music video for Njema juxtaposes striking visuals with themes of hope and struggle, addressing corruption and youth unemployment in a manner that resonates widely.

Across Africa, similar trends are visible. Nigeria’s Tales by Moonlight reimagines traditional folktales with modern themes like cyberbullying, demonstrating how digital platforms can merge heritage with contemporary relevance.

The fight against climate change has also found a voice in digital arts.

Zimbabwean creators are using augmented reality  to produce virtual exhibitions highlighting environmental degradation, such as deforestation in rural areas.

These digital campaigns educate and engage audiences by showing the stark transformation of landscapes over time.

Perhaps the most transformative aspect of digital arts is its accessibility.

Smartphones, apps, and online platforms have democratised creativity, empowering people from all walks of life to share their stories.

Platforms like Zoom and YouTube are now home to virtual marimba classes taught by Zimbabwean musicians, ensuring that traditional music reaches global audiences while fostering a sense of cultural pride among Zimbabweans abroad.

Globally, projects like Brazil’s Projeto Morrinho, which uses 3D digital modeling to engage urban communities, showcase how technology can inspire collective solutions to local challenges.

Digital arts are not just a medium of expression; they are a catalyst for community engagement and activism.

As more creators harness the power of technology, they are breaking down traditional barriers, amplifying marginalised voices, and ensuring that important stories are told.

In a world increasingly defined by digital interactions, the role of digital arts in storytelling and activism is not only relevant but necessary.

As Zimbabwe continues to navigate this evolving landscape, the fusion of technology and tradition promises to create a vibrant, inclusive, and impactful arts ecosystem.

While the opportunities are vast, there are significant barriers to entry. Limited access to resources, training, and infrastructure can hinder local artists from fully embracing digital mediums.

Additionally, the rapid pace of technological advancements requires continuous learning and adaptation, which may not always be feasible for everyone.

Despite these challenges, the integration of technology into the arts presents a unique opportunity to redefine cultural identity.

By embracing digital tools, we can create a dynamic arts ecosystem where tradition is not static but evolves to reflect the realities of the present.

As digital arts continue to gain prominence, they provide a platform for innovation, preservation, and community engagement.

The key lies in finding a balance respecting the authenticity of traditional practices while embracing the possibilities of the digital age.

Ultimately, the fusion of these worlds challenges us to rethink what art can be and how it can serve as a bridge between our heritage and the future.

 In doing so, it ensures that tradition remains a living, breathing entity, capable of inspiring generations to come.

nRaymond Millagre Langa is a musician, poet, orator, independent researcher and founder of Indebo edutainment Trust. You can follow on Facebook @Millagre Ray Langa, on X you can follow on #Millagre Langa, email. millagrepapito@gmail.com or indebotrust@gmail.com

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