Rhyme Assassin, the reigning Zim Hip-Hop Awards Best Diaspora winner, has finally unveiled the long-awaited music video for Run Em Up, making a significant impact as the first major hip-hop video of the year.
Filmed in Brooklyn, the video was released on digital platforms last Thursday and has received overwhelmingly positive reviews.
The track, featuring legendary hip-hop duo MOP and Ruste Juxx, serves as the second single from his upcoming debut album, Dedicated to Self.
MOP, renowned for their aggressive style and hard-hitting beats, rose to prominence in the underground scene before achieving mainstream success with their 2000 hit Ante Up.
The Brooklyn-based duo has collaborated extensively with DJ Premier and is affiliated with the Gang Starr Foundation.
Lil’ Fame, one half of MOP, is also a producer under the name Fizzy Womack.
Expressing his excitement about the collaboration, Rhyme Assassin shared: “We shot a video in Brooklyn, the home of both MOP and Ruste Juxx.”
“I am thrilled to have been a part of this project and grateful for the opportunity to work with these legends.”
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Run Em Up has already garnered significant attention on charts and streaming platforms and Rhyme Assassin anticipates the video will further elevate his profile.
The rapper’s previous single, Rhyme Apostles, featuring Crooked I, Canibus, AFRO, and Keith Murray, showcased his talent and established him as a rising force in the hip-hop world.
