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PROPERTY developer, WestProp Holdings Limited, has begun selling its apartments at the firm’s US$4 billion valued Pomona City development as it seeks to complete construction of the project.
The Pomona City development is built on the concept of “a city within a city”, a self-contained urban development within a larger metropolitan area.
These developments are designed to provide all the amenities, services and facilities that residents and businesses might need, creating a micro-urban environment.
In a statement, WestProp said the apartments at its Pomona City development were part of a package they were offering aspiring renters, landlords or property owners.
“The apartments are part of the package for the live, work, shop and play-themed gated estate, which comes with a shopping mall, schools, churches, recreational facilities, office complexes and a mixed use tower building. Construction of the 24 blocks of walk-up flats comprising 384 units begins this year and is a ‘deliberate response to middle income accommodation’.”
WestProp said the four-floor apartments would be built in phase 1B and C of the development.
“They will have 1 and 2 bedrooms with options to make some of them three-bedroomed depending on market demands,” WestProp said.
WestProp chief executive officer Ken Sharpe said he was upbeat with the upcoming development, describing it as “a game-changer in providing accommodation and in helping reduce the housing unit backlog”.
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“We have listened to the market and understood its needs. We are going ahead with the construction of the apartments at Pomona City to address the growing housing demand,” he said.
“There will be lots of activity at Pomona. Very soon, people who bought into phase 1A will start erecting their buildings, while those in phase 1B and C are already doing so.”
The requisite offsite services for the apartments’ site are already available, while in phase 1, roads construction is underway, NewsDay Business heard yesterday.
WestProp chief projects officer Mandla Ndebele previously indicated that Pomona City would be “the best place to live and enjoy street driving due to the construction of the asphalt road”.
Pomona City is a gated community providing a secure and private environment for its residents, setting it apart from its neighbours.
WestProp chief operating officer Tatiana Ellis says Pomona stood out from other developments because it had its own urban plan that included roads, public spaces and utilities. Key infrastructure such as the Pomona’s US$630 000 multi-purpose gatehouse is already operational together with water storm drains and water reticulation system.
The lifestyle community development combines the use of technology, communal living spaces and unique social amenities that differentiate the estate from the traditional suburban designs.
“The social amenities are exclusively reserved for the owners of properties to preserve privacy and uphold value”, WestProp said.