THE image of tourists lying inside potholes that circulated on social media recently, reportedly along the Bulawayo-Victoria Falls road, is both amusing and deeply troubling. 

While it may spark laughter and creativity, it also highlights a far more pressing and shameful reality: The deplorable state of one of Zimbabwe’s most critical highways.

The fact that tourists, who are essential to Zimbabwe’s tourism-driven economy, are using potholes as props for their photos is a stark reminder of the urgent need for rehabilitation.

The Bulawayo-Victoria Falls road is a key route for both local and international travellers. It serves as a gateway to one of Zimbabwe’s most iconic tourist destinations, Victoria Falls, which attracts thousands of visitors annually.

The poor condition of this road not only tarnishes the country’s image, but also poses significant risks to motorists and tourists alike. Potholes are more than just an inconvenience; they are a hazard that can lead to accidents, vehicle damage, and even loss of life. 

For a country that relies heavily on tourism as a source of revenue, the state of this road is a serious impediment to economic growth.

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Moreover, the road’s deterioration reflects a broader issue of infrastructure neglect in Zimbabwe. Roads are the lifelines of any economy, facilitating the movement of goods, services, and people. When infrastructure fails, it stifles economic activity, discourages investment, and hampers development.

The Bulawayo-Victoria Falls road is a prime example of how poor infrastructure can undermine national progress. It is unacceptable that such a critical route has been allowed to fall into such disrepair, especially when tourism is one of the few sectors that have shown resilience in the face of economic challenges.

Yes, the government last year announced a partnership with Bitumen World to rebuild the Beitbridge-Victoria Falls Highway under a build, operate and transfer model, but progress has been extremely slow.

Immediate action is needed to address the potholes and ensure the road is safe for all users. Time for talk shows is over. This is not just about fixing a road; it is about restoring confidence in Zimbabwe’s ability to maintain its infrastructure and provide a conducive environment for tourism and economic activity.

The rehabilitation of the Bulawayo-Victoria Falls road should be part of a broader national strategy to upgrade and maintain the country’s road network.

The image of tourists posing in potholes may have gone viral for its novelty, but it should serve as a wake-up call for the road authorities. It is a reminder that Zimbabwe cannot afford to neglect its infrastructure, especially when it directly impacts key sectors such as tourism.

Let this picture be the driving force for change, prompting action to ensure that Zimbabwe’s roads are no longer a source of embarrassment, but a testament to the country’s commitment to progress and development.