Bulawayo, Zimbabwe's second-largest city, is undergoing a stylish transformation, driven by the burgeoning sneaker culture, says Leroy Waps, one of the organisers of the annual Bulawayo sneaker expo.
In recent years, the city has witnessed a remarkable shift in fashion trends, with sneakers becoming a staple for both casual and formal wear. "People are becoming more discerning," Waps explained. "They're not just looking for any pair of sneakers; they want quality, style, and authenticity."
He added: "People now want to wear sneakers — even those in formal employment are embracing our initiative of wearing sneakers on Fridays. This reflects a significant shift in mindset.
"Previously, it wasn't considered appropriate to wear sneakers with formal attire, but that's changing. Of course, there's still a challenge in educating people about the difference between authentic and fake sneakers, but we're making progress."
The annual Byo Sneaker Expo, which was in its third edition, a fortnight ago has played a crucial role in fostering this culture.
By bringing together sneaker enthusiasts, collectors and retailers, the expo has created a platform to celebrate and showcase the diversity of sneaker styles.
The event has also provided opportunities for local businesses to thrive, with many entrepreneurs capitalising on the growing demand for sneakers and related accessories.
As the sneaker culture continues to evolve, Bulawayo is poised to become a hub for fashion and creativity. With its vibrant community and growing economy, the city is well-positioned to make its mark on the global sneaker scene.
"The sneaker culture significantly contributes to the local economy, both directly and indirectly. During the expo, local businesses can showcase and sell apparel and accessories, and the event attracts visitors from different areas, boosting local hospitality. The expo also enhances Bulawayo's reputation as a cultural hub, while supporting local creativity and entrepreneurship," Waps concluded.