This would happen to companies that launch new products or have a first mover advantage in a market.

12-Week Year

Personal branding is the ongoing process of (defining and) refining what you stand for; communicating this through verbal and non-verbal channels.

Lead generation uses social media to attract new customers and create sales opportunities.

Digital marketing tactics that help with brand visibility and awareness

Once you are clear on what you want each piece of content to do, you will have more insight on whether you need to post more seasonal content or ever green content.