Through understanding the connection between branding and image, we can apply an image to money. Branding is linked to the image of money.

Introducing a sequential brand register in the informal and formal sectors will promote Zimbabwean products, people and places.

A legal and financial combination of your trademark allows you to enforce your rights on every business transaction, either on an invoice or delivery note.

Brands are compared and differentiated by their characteristics and attributes, as a more reliable and accurate measurement for consistent results.

The Zimbabwean community is relationship based.

Digital art is accurately valued against the price of gold. The value of an artwork is assigned a specific weight of gold according to the measuring standard set by artists

Sales online allow less physical presence in brick and mortar, which reduces operational costs by a marginal percentage.

The door-to-door business model involves personal selling management.

Trademarks finance is a short term and low risk activity in terms of registration. Farmers are also able to take credit using their trademarks as collateral to access funds.

Voluntary standards are revolutionary. A brand with an approved standard is quality assured. National and provincial standards will bring about brand association with territories.

Zimbabweans have embraced the gold-backed currency and said “ZiG imari yedu”, meaning ZiG is our currency.

Our liberation struggle was won through a hierarchy of bodies, including Dare reChimurenga, High Command and the freedom fighters.

Offering personalised customer service is essential. In financial services, knowing your customer is a fundamental rule.