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Farai Chigora

Farai Chigora

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Tourism entrepreneurship branding reflection
Business Opinion: Entrepreneurial tourism brand economics
Business Opinion: Entrepreneurial tourism brand economics
Standard People
By Farai Chigora 10 days ago
Business Opinion: Envisioned “ZimBho” tourism trajectories
Entrepreneurial agenda for local economic development
Media planning in entrepreneurship
Planning media is a crucial aspect of good communication because it makes ads more effective, helps people remember your brand, and monitors how much money you spend....
Standard People
By Farai Chigora 30 days ago
Media planning in entrepreneurship
Marketing collateral and entrepreneurship
The Pan-African entrepreneurs should appreciate that marketing collateral is one of the vital cogs in unlocking entrepreneurial competitiveness due to the following reasons: ...
Standard People
By Farai Chigora 1 month ago
Marketing collateral and entrepreneurship
Implications of brand recall on entrepreneurship
Customers are more likely to choose a brand they can quickly remember and recognise....
Business
By Farai Chigora 1 month ago
Implications of brand recall on entrepreneurship
Gearing corporate culture for entrepreneurial competitiveness
The key features of corporate culture are vital for entrepreneurs to remain competitive. ...
Standard People
By Farai Chigora 1 month ago
Gearing corporate culture for entrepreneurial competitiveness
McKinsey’s 7s Framework and entrepreneurship
The consulting firm McKinsey employs experts from around the world in various fields. They advise businesses on how to develop and achieve success.  ...
Standard People
By Farai Chigora 2 months ago
McKinsey’s 7s Framework and entrepreneurship
Business Opinion: The customer journey map and SMEs
Mapping can benefit the arrangement of the customer journey in many ways....
Standard People
By Farai Chigora 2 months ago
Business Opinion: The customer journey map and SMEs
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