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Farai Chigora

Farai Chigora

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Implications of brand recall on entrepreneurship
Gearing corporate culture for entrepreneurial competitiveness
Gearing corporate culture for entrepreneurial competitiveness
Standard People
By Farai Chigora 9 days ago
McKinsey’s 7s Framework and entrepreneurship
Business Opinion: The customer journey map and SMEs
Storytelling strategy for competitive user experience
Narrative user journeys and scenarios provide opportunities to capture all aspects of user behaviour, highlighting problematic areas as well as those needing improvement....
Business
By Farai Chigora 1 month ago
Storytelling strategy for competitive user experience
User experience design and entrepreneurship
To achieve this, products must be designed to be user-friendly, effective, and enjoyable....
Business
By Farai Chigora 1 month ago
User experience design and entrepreneurship
Business Opinion: Product strategy for an entrepreneurial edge
Product strategies can take many different forms, depending on the firm's objectives and market conditions....
Business
By Farai Chigora 1 month ago
Business Opinion: Product strategy for an entrepreneurial edge
Product promotion in entrepreneurial success
Although product marketing is just one part of product management, it is a crucial stage in the product lifecycle, particularly during the launch and expansion phases....
Business
By Farai Chigora 1 month ago
Product promotion in entrepreneurial success
Organisational climate in entrepreneurship
The sentiment and attitude of all employees within an organisation is referred to as the organisational climate. It includes how staff approach, think about, and act toward their workplace....
Opinion & Analysis
By Farai Chigora 2 months ago
Organisational climate in entrepreneurship
Marketing in the age of AI
Marketers can better understand their audience and make decisions based on facts with this information. ...
Business
By Farai Chigora 2 months ago
Marketing in the age of AI
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