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Farai Chigora

Farai Chigora

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Why vernacular is Zim's most undervalued SMEs’ brand asset
When entrepreneurship goes wrong
When entrepreneurship goes wrong
Standard People
By Farai Chigora 7 days ago
Brand architecture and the Zimbabwean SME competitiveness
Beyond entrepreneurial planning for SMEs success
Entrepreneurial leadership anchored on teams
Throughout the tournament, many talented teams dominated possession, created countless opportunities and displayed remarkable individual brilliance....
Standard People
By Farai Chigora 28 days ago
Entrepreneurial leadership anchored on teams
SMEs and the management of brand touchpoints on purpose
This is the quiet cost of unmanaged brand touchpoints, and it deserves more attention than it usually receives in conversations about SME growth....
Standard People
By Farai Chigora 1 month ago
SMEs and the management of brand touchpoints on purpose
Strategic brand ownership: A transfer to the audience
In Zimbabwe's transport sector, the word kombi continues to describe commuter minibuses long after the original Volkswagen Kombi disappeared from the roads....
Sport
By Farai Chigora 1 month ago
Strategic brand ownership: A transfer to the audience
Brand values pressure test for SMEs in Zimbabwe
Every one of those moments is a brand moment. Every decision made under pressure communicates what your organisation believes, rather than what it claims to believe....
Standard People
By Farai Chigora 1 month ago
Brand values pressure test for SMEs in Zimbabwe
Good timing: the hidden capital of entrepreneurial success
Entrepreneurs who understand these shifts and position themselves strategically are often the ones who survive and prosper....
Standard People
By Farai Chigora 1 month ago
Good timing: the hidden capital of entrepreneurial success
Storytelling the strategic imperative for Zimbabwean SMEs
For a smaller SME, the principle scales down: a baker who shares the story of grinding maize using her grandmother’s mill creates a brand rooted in heritage and authenticity, not just flour....
Standard People
By Farai Chigora 2 months ago
Storytelling the strategic imperative for Zimbabwean SMEs
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