SOME musicians are not only using lyrics to impact and transform society for the better, but are also using their practical skills and influence to directly make tangible development in their communities.
Some areas in Zimbabwe’s Manicaland province have been fortunate to be beneficiaries of entrepreneurial and philanthropic projects spearheaded by Afro-fusion artiste and music promoter Tinashe Jonah.
Through his work off the stage, Jonah has changed the lives of many in Headlands.
He has created employment for young men and women in Headlands and other areas such as Nyanga in the province’s Eastern Highlands through livestock and potato farming.
Some of the proceeds from the projects are channelled towards funding sporting activities and catering for underprivileged in communities.
Jonah told NewsDay Life & Style that it is his dream to impact the lives of people through art and other means, adding that changing people’s lives brought joy to his life.
“At first, I wanted to speak to people and transform their lives through art only, but as I grew up, I thought of expanding my ideas and responsibilities and ventured into different projects like music promotion, farming and different hustles,” he noted.
“I am farming potatoes in Headlands and I am also into piggery. I have realised that farming has created employment for some youths in the area and cheap food since those who stay nearby get potatoes at a cheap price.”
Last month, Jonah uniquely celebrated Valentine’s Day by showing love to children at Aunty Doreen Children’s Home in Mutasa district.
“In the month of love during Valentine’s Day, I had to spend my day with the children at Aunty Doreen’s Home, where I donated some groceries and clothes. Just making a difference with the little, whether it’s singing motivational stuff or giving makes me feel happy,” he said.
“There is even a verse in the Bible that says there is happiness in giving or sharing. This is what motivates me.”
Jonah said he would be hosting a soccer tournament in Mutasa district which will feature clubs from lower divisions.
“On April 22 to 23, I will host a soccer tournament that is meant to raise funds for Aunty Doreen Children’s Home. Teams that will participate in the tournament are Claremont, Nyanga Leopards, Nyamagaya, Nyamoro and New Year’s Gift, a team from Division One, will be the guest team,” he noted.
Jonah urged musicians and other artists to engage society to create an intimate relationship with their followers.
“It is imperative for artistes to cultivate relationships with their followers at a personal level because it plays a part in their growth as musicians and brands. Artistes are from the community and they should also go back to the community,” he said.
Jonah started off as a recording artiste in 2018 before developing an interest in music promotion and entrepreneurship.
As an artiste, he has worked with musicians such as rappers Stunner and Ti Gonzi.
Part of his discography includes Pachaunga featuring Ti Gonzi, Ndechedu, a collaboration with Terry Africa and Aindinyepera, a duet with Stunner.
Jonah said he was mainly focused on community development, helping the youth acquire entrepreneurial skills.