Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.

At every turn of our existence as a people, we are stroked by one plaque or another — whether man-made or unleashed by the devil's incarnate forces.

Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections. 

In this journey we will all agree that they are various complexities that follow operations of a successful entrepreneurial business.

Social Responsibility Initiatives: AI can identify and analyse social issues relevant to a brand’s mission.