Remember it is communication that pivots the evolution of humanity.

An ecosystem approach takes the holistic approach in attending towards the levelling up of the key strategic pillars of the development process by tacking the following key issues:

For years, it has been held annually, with a minimum examination of its impact and relevance to society and entrepreneurs in the tourism industry.

We need to reflect on the total tourism concept for our tourism small and medium enterprises (SMEs) and entrepreneurs to thrive.

In engaging in this subject matter, we understand that this is a moving target which attracts mixed feelings from a broad spectrum of entrepreneurs.

It is a space where society is examined so a position leaders, followers and those who inspire.

The model locates a complex relationship among the internal teams (employees), the marketing effort (brand visionaries), and the customers (brand believers).

 This is mainly because the entire management is fixated on the nuts and bolts of yesteryear when communication was a monologue enterprise.

This week’s article focuses on the need for brands to keep their promises to the customers and the various stakeholders.

 Scaling up the performance ladder should be easier. This is every marketer’s strategic objective.

This is even more pressing and demanding in the 21st century, given the brand clutter in the different brand categories.

There ought to be a strategic balance between deploying technology and creating a lifetime experience among the varying stakeholders, especially customers.

 African entrepreneurs ought to be invested in AI processes and, by extension, understand how to position their brands in this rapidly evolving landscape effectively.