Public relations (PR) is a profession that is based on the principles of communication and persuasion

The event planner's job is to rearrange these building blocks in such a way that they fit perfectly together, creating an unforgettable experience for all involved.

With the proliferation of social media platforms and the increasing influence of online news outlets, the communications war has become a crucial battleground for political parties vying for power

In this article, we will explore how organisations can create and leverage employee ambassadors as part of their reputation management strategy.

A number of Zimbabwean brands have since discovered this fact at a considerable cost to their valuable reputations.