brand modification is when we maintain the current brand name but only adjusting the characteristics of the presented offerings
Opinion & Analysis
By Farai Chigora
Sep. 4, 2022
Where brand management is then done focusing on specific sectors of our local and global economy
Business
By Farai Chigora
Sep. 11, 2022
Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.
Standard People
By Farai Chigora
Sep. 18, 2022
As we further look at other brand equity variables for tourism enterprising driven by social media.
Standard People
By Farai Chigora
Sep. 24, 2022
Remember it is communication that pivots the evolution of humanity.
Social media is therefore an influencer for both positive brand perception and lasting brand loyalty towards a vibrant tourism brand equity.
Standard People
By Farai Chigora
Oct. 9, 2022
Social media has the power to overcome such hurdles too.
Standard People
By Farai Chigora
Oct. 16, 2022
I call it sustainable tourism branding in the age of entrepreneurship.
Standard People
By Farai Chigora
Oct. 23, 2022
Those SMEs operating in the tourism industry have even a greater role to spearhead this agenda and lead by example.
Standard People
By Farai Chigora
Oct. 30, 2022
The visioning of the brand was based on your own start-up conceptualisation and growth strategy so should be in brand interface management.
Standard People
By Farai Chigora
Nov. 6, 2022
An entrepreneurial business should be the hub of excellence through embracing diversity in all aspects.
Business
By Farai Chigora
Nov. 27, 2022
This is more pronounced given that there are legacy brands that were not established in this form of strategic aspiration
Standard People
By Farai Chigora
Dec. 4, 2022
As growing businesses we should think beyond product/service performance to the social surroundings that affects our visibility
Standard People
By Farai Chigora
Dec. 11, 2022