Jacaranda Music Festival Director Walter Wanyanya says the festival's long-term vision is to create a sustainable music property that transcends its current leadership.
The Jacaranda Music Festival is a popular annual event in Zimbabwe that showcases a diverse range of local and international music.
It is known for its vibrant atmosphere, talented performers, and commitment to promoting music and culture.
The last edition was held a fortnight ago, in the capital.
"We aim to build something that isn't dependent on its founders or current management," he explained. "We want to establish a legacy that future generations can continue and expand upon."
Wanyanya believes the festival will see significant growth in attendance, especially from neighbouring countries.
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"Many people are travelling specifically for the Jacaranda Music Festival and combining it with visits to other Zimbabwean destinations like Victoria Falls, Nyanga, and Masvingo," he noted.
The festival's intention is to appeal to both domestic and international audiences, making it a must-visit destination.
"We strive to meet global standards, ensuring that the Jacaranda Music Festival could be successfully replicated anywhere in the world," Wanyanya stated.
By collaborating with international music producers, event organisers, and festival directors, the festival aims to provide educational opportunities for local artists and promote the event globally.
"We hope that these collaborations will lead to word-of-mouth marketing as visitors share their experiences with others," he said.
Wanyanya emphasised the festival's commitment to staying ahead of industry trends and driving change.
“Change is the only constant, and we're always prepared for it,” he said.
“We aim to be the pioneers of change rather than merely adapting to it."
He encouraged festival-goers to explore and discover new music, rather than focusing solely on familiar artists.
"Sometimes, it's not about knowing the line-up, but about appreciating good music," he said.
"Last year, we had a choir from South Africa, and this year, we had a band and an artist from Zambia named James Sakhala.
“Many people were unfamiliar with these acts, but their performances were met with rave reviews.”