Multi-award-winning food processing and distribution company, Alistar Food Industries has effectively grown its market share after introducing a range of market-tested and tailor-made products that are fast making an impression on the market.

Alistar Food Industries boast of quality products including the Nutrela super roller meal, Nutrela overnight maheu, Nutrela instant maheu, Nutrela baking powder, Nutrela bicarbonate soda, Nutrela soya chunks, Alistar soya chunks, Nutrela corn soya blend porridge, Nutrela porridge and Nutrela Maize samp that are fast making an impression on the market.

Speaking to Standard Style, product development manager Alice Ruwuyu said the company had grown in leaps and bounds thanks to its product innovation.

“We are very deliberate in terms of our product expansion and reach, hence we have registered marked growth and market penetration since we started operations back in 2017.

Our product range includes Nutrela super roller meal, Nutrela overnight maheu, Nutrela instant maheu, Nutrela baking powder, Nutrela bicarbonate soda, Nutrela soya chunks, Alistar soya chunks, Nutrela corn soya blend porridge, Nutrela porridge and Nutrela Maize samp. In addition to the Harare plant and offices, we have also opened a new plant in Bulawayo designed to scale up production of the Nutrela and Alistar product range,” she said.

The company’s CEO Hatina Ruwuyu, who capped the year on a high after winning a Super Platinum award at the Zimbabwe CEO’s Network Top Companies awards, said they are on a positive trajectory as they continue tapping into the various opportunities in the local food industry.

Keep Reading

“As our country continues to grapple with food insecurity due to the El Niño-induced drought, we are proud to complement both government and non-governmental organisations’ efforts in ensuring food security for all through our product range and services.

 "We offer a full basket of products that are critical in fighting food insecurity while contributing to the health and well-being of our people. Whether you are running some feeding programmes through maheu or corn soya blend plus porridge or you simply want to ensure adequate supply of basics like mealie meal and soya chunks, we are here to serve. We are grateful for the support we are getting from both public and private stakeholders in our business,” Ruwuyu said.

Ruwuyu’s sentiments were echoed by the company’s head of marketing Aneri Masunda, who said the quality of their products coupled with an apt pricing model have made them a brand of choice with both start-ups and blue-chip companies lining up for their services.

“We are a multi-award winning and privately-owned indigenous company whose products and services are uniquely designed for the local as well as regional market. Our model allows our clients to enjoy our products and services regardless of where they stand in terms of buying power.

"We are doing all it takes to satisfy the market and we are going to be introducing some exciting promotions and innovations to ensure that our products and services reach every corner of Zimbabwe and regionally” he said.

With over 100 employees and growing, Alistar Food Industries’ production capacity is convincing and it continues to attract meaningful value thanks to customer satisfaction.

“Alistar Food Industries has recorded remarkable growth over the years to become one of the best food companies in the country.

"We have targeted the formal and informal sectors with main outlets and buyers in Mbare Musika, Harare’s downtown and all other small towns and cities across Zimbabwe. Other retailers, wholesalers and corporate clients across the country are also supporting our work,” he said.

As an indigenous company, Alistar Foods aspires to support local producers of raw materials that go into the production of their product range so that they also empower them and help support the local economy.

“We believe in the Buy Zimbabwe mantra, but with a deliberate focus on growing our export market so that we bring in the much-needed foreign currency.

"Our products are natural and organic so that they promote the health and well-being of our people at the same time retaining that cherished taste that our clients savor,” Masunda said.

Alistar Food Industries  logistics manager Patrick Chivange said the company has continued to attract business thanks to its quality products and professionalism.

“We have made meaningful inroads onto the market thanks to our quality products and professionalism.  The company deals with various clients including mining houses like Kuvimba, Fossil Contracting, Nyaradzo Group, Simrac wholesalers, Masamvu Wholesalers, N Richards and Company as well as other players in various provinces and districts of the country.

"We are buoyed by our efforts and growth to date and it is our hope that we continue to provide the best products and services while contributing to a viable local industry and overall economic growth,” he said.