VARUN Beverages Zimbabwe is eyeing a growth in volumes after partnering Econet Wireless in a summer promotion.
The beverages maker, a wholly-owned subsidiary of Varun Beverage Limited which is the second biggest and best franchise of PepsiCo Holdings, partnered Econet to launch a Peel and Win promotion.
When consumers buy Varun Beverages’ 2-litre bottles of Pepsi, Mirinda Orange, 7Up, and Mountain Dew with a yellow promotional strip under the label, they will be rewarded with Econet airtime and SMS.
“We hope the bouquet of promotions offered by Varun Beverages Zimbabwe will create excitement in the sparkling beverages category, and people will get added benefits besides value for their money by buying more quantity for less this festival season,” an executive said.
The beverages maker has invested about US$150 million into the local market since it began operations in 2017 and plant was commissioned the following year.
The company has a production facility capable of producing 100 million bottles of sparkling beverages and bottled water per month.
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Varun Beverages Zimbabwe is also investing in the snacks business, as PepsiCo Holdings has granted it the franchise to manufacture, sell, and deliver snacks, popularly known as Simba snacks, in the country.
About 13 000 families are employed through Varun Beverages’ sparkling and bottled water production and distribution ecosystem. The fresh investment will create additional employment for almost 2 000 more people, the company said.