THE 2024 edition of the Sanganai/ Hlanganani World Tourism Expo has attracted 408 exhibitors, up from about 270 in 2023.
Tourism and Hospitality Industry deputy minister Tongai Mnangagwa said the statistics were an indication that the country’s tourism sector was on the rebound after suffering COVID-19 disruptions.
Addressing journalists at the final media briefing ahead of the start of the 2024 edition on Wednesday, Mnangagwa said the annual showcase had more opportunities on offer for the exhibitors.
“Sanganai/Hlanganani World Tourism Expo 2024 comes at a time when the global tourism industry is recovering and rebuilding post COVID-19,” Mnangagwa said.
“It is expected to drive new investments, partnerships, and initiatives that will contribute to the development of Zimbabwe’s tourism sector and the wider regional economy.”
Seven countries registered to participate at this year’s expo and they include South Africa, Namibia, Malawi, Tanzania, Iran, Angola and Nigeria.
Zimbabwe’s tourism sector suffered a setback due to the outbreak of the COVID-19 pandemic, which crippled the country’s major businesses.
The pandemic saw businesses being forced to scale down operations as the government put in place restrictions on people's movement to curb its spread.
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According to statistics from the Zimbabwe Tourism Authority, tourist arrivals to Zimbabwe fell by 40% in 2021, to 375 799 from 630 369 in 2020, due to the impact of COVID-19.
The 17th edition of the expo aims to showcase Zimbabwe’s unique tourism products, rich cultural heritage and untapped opportunities, while facilitating important discussions and partnerships for the advancement of the global tourism industry.
“With a special focus on fostering business connections, this year’s expo is featuring dedicated business-to-business meetings between international buyers and local suppliers,” Mnangagwa said.
“These meetings are also providing a platform for meaningful discussions on partnerships, investment opportunities and tourism development.”
