Brand Zim launched

BRAND Zimbabwe was launched yesterday, with Information minister Monica Mutsvangwa saying tourism remains the leading pillar in advertising the country as a unique brand.

Mutsvangwa said the process of branding Zimbabwe should be taken as an opportunity to reflect on the country’s needs, and how it is perceived by the world. 

“We need to internalise and own the task of image building.

This story is for NewsDay subscribers.