HOSPITALITY concern, Rainbow Tourism Group (RTG), is intensifying its sustainability drive through tree planting campaigns and renewable energy investments to offset 3 million metric tonnes of carbon emissions annually.
Since last year, RTG has planted thousands of trees across the country as part of its environmental, social and governance strategy. These efforts focus on combating deforestation and promoting environmental conservation, with notable campaigns in Kadoma and Harare, the company said.
In Kadoma, more than 6 000 trees were planted across 10 schools, while in Harare, over 2 000 trees were planted at the Dzikwa Trust Forest under the RTG sustainability drive. At one school on the outskirts of Kadoma, 2 000 trees were planted to mitigate the damage caused by charcoal production.
“We want to instill the importance of environmental conservation in the next generation. Trees play a vital role in cleaning the air we breathe, providing shade, and protecting infrastructure through windbreaks,” RTG corporate affairs and quality manager Pride Khumbula told NewsDay Business.
The tree-planting initiative is a cornerstone of RTG’s strategy to reduce carbon emissions while restoring degraded ecosystems.
“These trees will not only help offset carbon emissions but will also provide long-term environmental benefits. Our goal to offset 3 million metric tons of carbon annually reflects our commitment to creating a sustainable future,” Khumbula said.
RTG’s sustainability efforts extend beyond reforestation.
The group has also invested in solar energy systems to reduce the reliance on the national grid and enhance operational efficiency.
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By embracing renewable energy, RTG is seeking to align with global sustainability trends while supporting Zimbabwe’s transition toward a greener economy.
The hospitality sector heavily depends on Zimbabwe’s natural landscapes and RTG views environmental preservation as essential to the industry’s long-term viability.
“Tourism thrives on our natural ecosystems and heritage. By minimising our impact, we’re ensuring these resources remain intact for future generations,” Khumbula said.
Through its combined focus on renewable energy and environmental conservation, RTG is setting an example of how businesses can balance operations with ecological responsibility, experts say.
