Dr Tabani Moyo
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Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Farai Chigora. and Dr Tabani Moyo
Nov. 13, 2022
Entrepreneurial brand agility in the age of complexity
At every turn of our existence as a people, we are stroked by one plaque or another — whether man-made or unleashed by the devil's incarnate forces.
By Farai Chigora and Dr Tabani Moyo
Dec. 18, 2022
Entrepreneurial brand content manifesto year 2023 onwards
Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections.
By Dr Tabani Moyo and Farai Chigora.
Feb. 19, 2023
Brand strategy and entrepreneurship: back to the basics!
In this journey we will all agree that they are various complexities that follow operations of a successful entrepreneurial business.
By Farai Chigora and Dr Tabani Moyo
Sep. 8, 2024
Entrepreneurial brand purpose and AI
Social Responsibility Initiatives: AI can identify and analyse social issues relevant to a brand’s mission.
By Farai Chigora. and Dr Tabani Moyo
Nov. 3, 2024
