Farai Chigora.
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Branding and the customer purchase journey
Here branding becomes the reason to halt or continue in the consumption/satisfaction journey.
By Farai Chigora. and Dr Tabani Moyo
Nov. 13, 2022
Brand terrorism in entrepreneurship
Sometimes we derail and point our attacking weapons to those who stood by us all the way to success and fame.
By Farai Chigora.
Nov. 20, 2022
Entrepreneurial brand content manifesto year 2023 onwards
Just to look on it from a geo-political space, brands have been fought and conflicted by some matters uncontrollable, but necessary such as wars and chaotic elections.
By Dr Tabani Moyo and Farai Chigora.
Feb. 19, 2023
Revisiting chains for entrepreneurial success
As now proven by various challenges faced, in doing business, there is need for continuous operational scanning so as to improve for better
By Farai Chigora.
Sep. 24, 2023
Rewired entrepreneurial focus
What one should accept in this journey is that knowledge is shared for transformational entrepreneurship.
By Farai Chigora.
Jan. 7, 2024
Revised strategic marketing plan for entrepreneurship
An entrepreneur should have a targeted group of customers where maximum attention and effort are exerted resulting in enhanced satisfaction being guaranteed.
By Farai Chigora.
Feb. 4, 2024
Entrepreneurial branding through wellness tourism
Being branded as a spiritual healer can improve the equity of our tourism businesses.
By Farai Chigora. and Agnes Katsidzira
Mar. 3, 2024
Entrepreneurial market entry strategies
At every stage of doing business and product/service development, there is a new market that is waiting for your equal investment.
By Farai Chigora.
Mar. 10, 2024
Trend analysis for entrepreneurial equilibrium
As aforementioned, there is always a need to strike a balance between market demand and supply by our entrepreneurs.
By Farai Chigora.
Apr. 7, 2024
Dearth of mentorship, talent management in entrepreneurship
Even with these technologies people at any level of the organisational hierarchy remain vital as assets for business longevity.
By Farai Chigora.
Jun. 2, 2024
Entrepreneurial, organisational culture reflection
Organisational culture does not only define the way things are done in a business but guide on where to start, go and end.
By Farai Chigora.
Jun. 16, 2024
Entrepreneurial growth for good governance
At this stage of configuration the business will be able to appoint professionals to manage the business for real gains.
By Farai Chigora.
Jun. 23, 2024
Brand consistency: Artificial intelligence agenda into the future
The model locates a complex relationship among the internal teams (employees), the marketing effort (brand visionaries), and the customers (brand believers).
By Farai Chigora. and Tabani Moyo
Oct. 13, 2024
Truth in entrepreneurial branding, keeping promise through AI
This week’s article focuses on the need for brands to keep their promises to the customers and the various stakeholders.
By Farai Chigora. and Tabani Moyo
Oct. 27, 2024
Entrepreneurial brand purpose and AI
Social Responsibility Initiatives: AI can identify and analyse social issues relevant to a brand’s mission.
By Farai Chigora. and Dr Tabani Moyo
Nov. 3, 2024
