Farai Chigora
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Business opinion: Brand modification against rebranding of SMEs
brand modification is when we maintain the current brand name but only adjusting the characteristics of the presented offerings
By Farai Chigora
Sep. 4, 2022
Destination branding by tourism operators
Where brand management is then done focusing on specific sectors of our local and global economy
By Farai Chigora
Sep. 11, 2022
Business opinion: Brand mix for tourism entrepreneurs
Our role as SMEs is to develop a tourism brand that talks a place and its attractiveness.
By Farai Chigora
Sep. 18, 2022
Business opinion: Social media branding for tourism
As we further look at other brand equity variables for tourism enterprising driven by social media.
By Farai Chigora
Sep. 24, 2022
Business opinion: Intellectual branding in the age of artificial intelligence
Remember it is communication that pivots the evolution of humanity.
By Farai Chigora and Tabani Moyo
Oct. 2, 2022
Business opinion: Social media branding for tourism entrepreneurship (Part 2)
Social media is therefore an influencer for both positive brand perception and lasting brand loyalty towards a vibrant tourism brand equity.
By Farai Chigora
Oct. 9, 2022
Business opinion: Social media for tourism brand association
Social media has the power to overcome such hurdles too.
By Farai Chigora
Oct. 16, 2022
Business opinion: Agrotourism branding for entrepreneurship
I call it sustainable tourism branding in the age of entrepreneurship.
By Farai Chigora
Oct. 23, 2022
Entrepreneurial branding through conservation
Those SMEs operating in the tourism industry have even a greater role to spearhead this agenda and lead by example.
By Farai Chigora
Oct. 30, 2022
Business opinion: Interface branding for entrepreneurship
The visioning of the brand was based on your own start-up conceptualisation and growth strategy so should be in brand interface management.
By Farai Chigora
Nov. 6, 2022
Branding through diversity in entrepreneurship
An entrepreneurial business should be the hub of excellence through embracing diversity in all aspects.
By Farai Chigora
Nov. 27, 2022
Branding & customer-focus in entrepreneurship
This is more pronounced given that there are legacy brands that were not established in this form of strategic aspiration
By Farai Chigora
Dec. 4, 2022
Social intelligence for branding entrepreneurship
As growing businesses we should think beyond product/service performance to the social surroundings that affects our visibility
By Farai Chigora
Dec. 11, 2022
Entrepreneurial brand agility in the age of complexity
At every turn of our existence as a people, we are stroked by one plaque or another — whether man-made or unleashed by the devil's incarnate forces.
By Farai Chigora and Dr Tabani Moyo
Dec. 18, 2022
Branding through localisation in entrepreneurship
My worry is that we as promising SMEs are busy selling away our uniqueness through imitation.
By Farai Chigora
Dec. 25, 2022
Business Opinion: Revolutionary branding in entrepreneurship
To start with is the character of an enterprising brand/business. If you haven’t yet defined your own it is high time to consider in this revolution
By Farai Chigora
Jan. 8, 2023
Opinion: Laws for entrepreneurial branding
A real brand should talk quality in its delivery, performance of the represented offerings and pricing.
By Farai Chigora
Jan. 15, 2023
Business opinion: Model for Entrepreneurship Part 1
There is need to refer to some sort of nodes for measuring progress in entrepreneurship (which seem to be lacking in many businesses). Without such the business becomes directionless.
By Farai Chigora
Jan. 22, 2023
Model for Entrepreneurship Part 2
In all these efforts it is now making sense to our home-grown entrepreneurs that business does not come by accident.
By Farai Chigora
Jan. 29, 2023
Model for Entrepreneurship Part 3
In the same configuration these various models in their specifics have proved to be powerful in our exciting entrepreneurial journey.
By Farai Chigora
Feb. 5, 2023
Model for Entrepreneurship Part 4
Data science still in the same configuration has proved to be another growing concept in business modelling for sustainable practice.
By Farai Chigora
Feb. 12, 2023
Business opinion: Remodelling the vision for entrepreneurship
Where machines are now living anatomies as they can talk, exchange and respond to instructions than any time before (infusing innovation and Artificial Intelligence). Sure if you snooze you lose.
By Farai Chigora
Feb. 26, 2023
Entrepreneurial corporate governance
Growth is an outcome of successful entrepreneurship. In this journey we are forced to also think bigger through appreciating that we are corporates from the onset.
By Farai Chigora
Mar. 5, 2023
Entrepreneurial corporate governance escalation
Accountability is a key element that has defined the way good corporate governance should be done across all sectors and types of businesses.
By Farai Chigora
Mar. 12, 2023
Fairness in entrepreneurial corporate governance
This seems to be a proven viewpoint in the way we are seen to be doing business as SMEs.
By Farai Chigora
Mar. 19, 2023
Business opinion: Advanced entrepreneurial branding mix
This should have a space in your business plan so as to keep on remind and refer to in the growth processes.
By Farai Chigora
Mar. 26, 2023
Promotions in entrepreneurial brand mix
In our previous edition we opened a new perspective in transformational branding of our entrepreneurial businesses.
By Farai Chigora
Apr. 2, 2023
Opinion: Engagement in entrepreneurial brand mix
Engaging with the customers and general populace seem to be overlooked as a standalone pillar in the existing marketing mixes.
By Farai Chigora
Apr. 9, 2023
Entrepreneurial branding through a learning organisation: Part 1
In this perspective we rename our businesses through what we do best as learnt from others and developed by us.
By Farai Chigora
Apr. 16, 2023
Brand transferability in entrepreneurship
Our focus should be on maintaining ownership as we engage in brand transferability.
By Farai Chigora
Apr. 30, 2023
