‘ZITF Company is not about ZITF only’

THE Zimbabwe International Trade Fair (ZITF) Company wants to rebrand and reposition consumers to view it as the Zimbabwe International Exhibition Centre as opposed to ZITF, an April event.

In an interview with NewsDay, ZITF Company board chairperson, Ruth Ncube said people had been made to believe that the company only manages the ZITF event, yet they offer space throughout the year.

“So when we rebrand, we want to emphasise that ZITF Company is not about ZITF.

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