ZimTrade encourages coffee producers to scale up production

EXPORT promotion agency, ZimTrade has encouraged coffee producers to take advantage of a unique window to scale and revive the industry owing to growing demand in Europe.

According to ZimTrade, Europe, one of the world’s top coffee markets, is undergoing a significant shift which the agency believes presents opportunities for local coffee producers to scale operations.

Most of Zimbabwe’s coffee is currently produced by smallholder farmers.

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