Zimbabwe targets South African tourists through Victoria Falls familiarisation tour (with pix) 

Bulawayo, Nov 11 (NEWSDAY Live): The Ministry of Tourism and Hospitality Industry said South African travel agents had participated in a familiarisation (FAM) tour of Victoria Falls, organised in partnership with South African Airways (SAA) and local tourism industry players.

The ministry said the programme provided the agents with first-hand exposure to the destination’s tourism products and experiences.

“Strengthening regional tourism trade is key to expanding market reach, increasing tourist flows and generating greater economic value across Zimbabwe’s tourism value chain,” the ministry said.

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