Zanu PF fights hurting Zim brand: Mzembi

TOURISM minister Walter Mzembi has blamed Zanu PF’s endless internal fights and the country’s perpetual election mode for negatively affecting efforts to market Zimbabwe as a safe investment and tourist destination.

Addressing journalists in the capital yesterday, Mzembi said the country could have successfully capitalised on last week’s Sadc Summit in Harare to rebrand and market itself in the region, but the political situation on the ground painted a grim picture.

“Imagine what we could leverage with the Sadc summit in Harare.

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