Value your customers, businesses told

LOCAL companies should take the concept of customer is king seriously in order to improve dwindling revenues and profits, the Contact Centre Association of Zimbabwe (CCAZ), has said.

CCAZ southern region sales and marketing officer, Kennedy Chimbare told NewsDay that companies still disregarding customers’ powers “should start shifting focus towards service excellence, lest they be left lagging behind the conceptual shift and go under”.

“The concept of customer is king should be engraved in organisations in order to ensure that their customers emotionally connect with their brands.

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