Unpacking political communication

Political communication is often dismissed as mere propaganda or partisan messaging, yet it remains one of the most powerful and consequential forms of communication in society. 

At its core, political communication is not simply about messaging, it is about the construction, dissemination and contestation of ideas aimed at influencing public perception and ultimately acquiring or sustaining power. 

While it is indeed rooted in ideology, reducing it to ideology alone obscures its complexity and practical significance.

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