The story behind “Never Broke”: How Richslug turned  a childhood dream into a mindset of success

From the streets of Glen View to building a life beyond his childhood surroundings, Zimbabwean musician and entrepreneur Richslug reveals the deeper meaning behind the nickname “Never Broke” — a name rooted in ambition, independence, resilience, and an unwavering belief in hard work.

For those who follow Zimbabwean musician, entrepreneur, and internet personality Richslug, born Richard Mille, the phrase “Never Broke” is something they may have come across repeatedly on his social media platforms.

To some, the words might sound like a statement about wealth or financial success. But behind the nickname lies a more personal story, one that stretches back to his upbringing in Glen View, Harare, and the determination that pushed him to pursue a different future.

According to Richslug, the name was never something he deliberately created to portray a luxurious lifestyle. Instead, it emerged naturally among the people who knew him long before his success.

FROM THE TRENCHES TO “NEVER BROKE”

Growing up in Glen View, a high-density suburb of Harare, Richslug had ambitions that extended far beyond the environment he was raised in.

Like many young people growing up in communities where opportunities can be limited, he dreamed of creating a better life for himself.

His biggest motivation was simple: to make it out of the streets he grew up in, establish his own identity, and build something meaningful through his own efforts.

It was after he began moving beyond his childhood surroundings that his friends started referring to him as “Never Broke.”

The nickname reflected the way those around him perceived his determination to keep progressing, regardless of the circumstances.

What started as a name used among friends eventually became part of his identity, appearing regularly across his social media platforms.

But Richslug explains that the meaning behind the name goes much deeper than having money.

“Never Broke was what my guys started calling me when I moved out of the hood. Some call it the trenches. Growing up in Glen View, all I ever wanted was to make it out of those streets and make a name for myself. I wanted to become somebody through my own hard work,” he explains.

NEVER BROKE IS A MENTALITY, NOT JUST A FINANCIAL STATUS

While the nickname might suggest someone who never experiences financial difficulties, Richslug views it differently.

For him, being Never Broke is about maintaining a mentality that refuses to surrender to circumstances.

It represents the belief that financial success can come and go, but ambition, discipline, determination, and the ability to rebuild are qualities that cannot easily be taken away.

The name has become a personal reminder of where he came from and the standards he continues to set for himself.

“To me, Never Broke is bigger than money. You can have money today and lose it tomorrow, but if you still have your ambition, your work ethic, and your belief in yourself, you’re never truly broke. You can always build again,” he says.

THIS PHILOSOPHY IS CENTRAL TO HOW RICHSLUG APPROACHES BOTH HIS PERSONAL LIFE AND BUSINESS VENTURES.

Rather than viewing success as a destination, he considers it something that must continually be earned.

“I’m an Earner, Not Someone Who Depends on Handouts”

One of the strongest principles Richslug associates with his identity is his belief in earning what he has.

The Zimbabwean entrepreneur says he has always found it difficult to accept handouts, preferring to work for the things he wants rather than depend on others to provide them.

For him, the satisfaction of achieving something independently is worth more than simply receiving it.

“I’ve never been someone who likes handouts. As a man, I’ve always believed that I can go out there and get things on my own. Whatever I get through hard work, I cherish it more because I know what it took for me to earn it,” Richslug explains.

He believes that working for something creates a deeper appreciation for it, particularly when the journey involves sacrifices, setbacks, and moments of uncertainty.

This mentality has shaped his approach to entrepreneurship, music, and his ambitions beyond the entertainment industry.

“Everything I have in my life, I earned it. I earned my respect, I earned my position, and I earned the things I have today. Nobody handed me my life. That’s why I value everything I’ve worked for.”

For Richslug, being an earner is not simply about generating income. It is about independence, accountability, and taking responsibility for the direction of one’s life.

BETTING ON HIMSELF WHEN THE ODDS WERE AGAINST HIM

Another important part of the Never Broke philosophy is the confidence that comes from knowing what one is capable of achieving.

Richslug believes that repeatedly proving himself through hard work gave him the confidence to take risks and pursue opportunities that others might consider unrealistic.

Having experienced the responsibility of building his own path, he says he became increasingly comfortable betting on himself.

“Earning everything made me comfortable betting on myself. I had already proved to myself that I could carry the workload. Once you know what you’re capable of, you stop being afraid to take chances on yourself,” he says.

THAT BELIEF HAS REMAINED A DRIVING FORCE BEHIND HIS AMBITIONS.

From pursuing opportunities outside Zimbabwe to establishing himself in music, social media, and business, Richslug considers self-belief one of the most valuable qualities a person can develop.

He also believes that people who have worked their way up from difficult circumstances often develop a different relationship with success.

For them, achievement is not merely about recognition or material possessions. It is about proving to themselves that their circumstances do not have to determine their future.

THE SECRET BEHIND THE EARNERS

Perhaps the most defining part of Richslug’s Never Broke philosophy is his belief in the power of consistency.

He describes himself as an earner, someone who values discipline, persistence, and the willingness to continue working even when progress is slow.

According to him, the biggest advantage an earner possesses is not necessarily talent, money, or connections, but the determination to keep going.

“The secret about us earners is simple: you could do a lot, but you can’t outwork us. You can’t outhustle us because we’re built to last,” Richslug says.

The statement reflects his belief that long-term success requires more than a moment of opportunity.

It requires the ability to remain committed when circumstances become challenging and to keep moving forward without depending on constant motivation or outside validation.

For Richslug, that resilience is what separates temporary success from something sustainable.

A NAME THAT REMINDS HIM WHERE HE CAME FROM

Today, Richslug’s journey has taken him beyond the streets of Glen View, with his lifestyle, entrepreneurial activities, and presence in the entertainment industry attracting attention on social media.

However, he maintains that the meaning behind Never Broke has never changed.

Although the nickname may now be associated with his achievements and lifestyle, he sees it as a reminder of the younger version of himself who dreamed of escaping difficult circumstances and creating a better future.

The name also represents the friends who witnessed his journey and began calling him Never Broke before it became part of his public identity.

What began as a nickname among his circle has developed into a personal philosophy built around independence and the belief that one’s greatest asset is the ability to create opportunities.

MORE THAN A NICKNAME — A LEGACY IN THE MAKING

For Richslug, Never Broke is ultimately not about claiming to have unlimited money or never facing financial challenges.

It is about refusing to allow circumstances to define his potential.

His story reflects a mindset shared by many ambitious young people who grow up with limited resources but refuse to limit their dreams.

From Glen View to pursuing opportunities internationally, Richslug hopes his journey demonstrates what can happen when ambition is supported by discipline, hard work, and self-belief.

And although his achievements may continue to evolve, the meaning behind the name remains firmly connected to his beginnings.

“Never Broke isn’t about what’s sitting in your bank account. It’s about knowing that no matter what happens, you have the mentality, the discipline, and the hunger to go out there and earn it all over again.”

For the Zimbabwean entrepreneur, that is the true definition of Never Broke.

Because money can be lost, opportunities can disappear, and circumstances can change — but an earner never loses the ability to earn.

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